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Advertising and Marketing
Praise for the previous edition: Solid, up-to-date addition...--School Library JournalCareers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.Job profiles include:
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Review of Marketing Research
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K.Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters.Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.No marketing bookshelf or library will be complete without this annual series.
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC).It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design.It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion.The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.
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What is footwear?
Footwear refers to any type of garment worn on the feet, such as shoes, sandals, boots, and slippers. It is designed to provide protection and comfort for the feet while also serving as a fashion statement. Footwear comes in a variety of styles, materials, and designs to suit different activities and occasions. It plays a crucial role in supporting the feet and promoting overall foot health.
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What is sturdy footwear?
Sturdy footwear refers to shoes or boots that are strong, durable, and provide good support and protection for the feet. This type of footwear is often made from high-quality materials such as leather, rubber, or synthetic materials, and is designed to withstand rough or challenging conditions. Sturdy footwear is commonly worn in outdoor activities such as hiking, camping, or construction work, as well as in situations where extra stability and protection for the feet are needed.
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Which footwear suits you best?
The footwear that suits me best is a comfortable pair of sneakers. I prefer sneakers because they provide good support and cushioning for my feet, which is important for my active lifestyle. Additionally, sneakers are versatile and can be worn for various activities such as walking, running, or casual outings. Overall, sneakers are the best choice for me in terms of comfort, support, and style.
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Do Crocs count as sturdy footwear?
Yes, Crocs can be considered sturdy footwear for certain activities. They are made of a durable material and provide good support and traction, making them suitable for outdoor activities like gardening, hiking, or boating. However, they may not be the best choice for heavy-duty work or activities that require maximum protection and support, such as construction or hiking on rugged terrain. Overall, Crocs can be considered sturdy footwear for casual and light outdoor activities.
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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Rock Fall Footwear Assessment RF01399
We can now offer multiple footwear adaptations and customisation options to support inclusion and equality in the workplace. This new service is a first to the industry and is offered exclusively by Rock Fall in conjunction with our Authorised
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Footwear Size Reduction Single Shoe RF01396
We can now offer multiple footwear adaptations and customisation options to support inclusion and equality in the workplace. This new service is a first to the industry and is offered exclusively by Rock Fall in conjunction with our Authorised
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Do sneakers also count as sturdy footwear?
Yes, sneakers can also count as sturdy footwear depending on the type of sneaker. Some sneakers are designed with durable materials and supportive features that make them suitable for various activities and terrains. However, not all sneakers are considered sturdy footwear, as some may lack the necessary support and durability needed for certain activities or environments. It is important to choose sneakers that are specifically designed for the intended use to ensure they provide the necessary protection and support for your feet.
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What type of footwear do you prefer?
I prefer comfortable and practical footwear, such as sneakers or walking shoes. I value comfort and support, especially if I will be on my feet for long periods of time. I also appreciate versatile footwear that can be worn for various activities, from running errands to going for a hike. Overall, I prioritize functionality and comfort in my choice of footwear.
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Would you go out with such footwear?
As an AI, I don't have the ability to wear footwear. However, if you're asking for a personal opinion, it would depend on the specific footwear in question. I would consider factors such as comfort, style, and appropriateness for the occasion before making a decision. Ultimately, it would come down to whether I felt confident and comfortable wearing them.
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What footwear is suitable for a beach walk?
For a beach walk, it's best to wear footwear that is comfortable, water-resistant, and provides good traction. Flip-flops or sandals with straps are popular choices as they are easy to slip on and off, and can handle the sand and water. Water shoes are also a great option as they are designed to protect your feet from sharp objects and provide good grip on wet surfaces. It's important to choose footwear that you don't mind getting wet and can easily be cleaned off after your beach walk.
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