Products related to Brand:
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Marketing Mess to Brand Success : 30 Challenges to Transform Your Organization's Brand (and Your Own) (Brand Marketing)
Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” -Donald Miller, author of Marketing Made Simple, and Building a StoryBrand. 2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains. Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned.Fast-track your career and success with the mentality of bruising hard, but healing fast.Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter. Avoid marketing messes and square up to successes.Each chapter features real life lessons that teach you the importance of brand marketing in business development.By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains. Learn how to:Navigate a nebulous digital marketing environmentMaximize time and investments with sales marketing strategiesBuild and model consistent brand standardsBecome an expert in brand marketing and take your company to the next levelIf you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is Marketing, Marketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf.
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Brand Storytelling : Integrated Marketing Communications for the Digital Media Landscape
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated marketing communications plan.From the earliest works on storytelling to the latest research, this text explains why storytelling works, the forms storytelling takes and how to develop an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.Quesenberry and Coolsen present a balance of research and theory with practical application and case studies within a classroom friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications.A distinctive approach also presents the strategic plan and campaign process from a digital and social media first perspective.Digital and social are not an add-on or afterthought.TV and radio include CTV, streaming and podcasts. Outdoor is digital boards, mobile and geotargeting. PR is earned, shared, owned, and paid media. Digital is baked in every chapter for today’s environment where digital advertising spending has surpassed traditional. Features:Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics.Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, templates, example assignments, and syllabi.
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Marketing Effectiveness : Applying Marketing Science for Brand Growth
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers are now more than ever expected to deliver quantifiable results.This is where marketing effectiveness comes in. Contrary to popular belief marketing effectiveness is not just about the measuring of ROI.The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising.It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers.It also takes a look into the future of how AI will impact the use of marketing effectiveness, and features real world examples from Snickers, Warby Parker and Uber Eats.
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Marketing Effectiveness : Applying Marketing Science for Brand Growth
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers are now more than ever expected to deliver quantifiable results.This is where marketing effectiveness comes in. Contrary to popular belief marketing effectiveness is not just about the measuring of ROI.The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising.It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers.It also takes a look into the future of how AI will impact the use of marketing effectiveness, and features real world examples from Snickers, Warby Parker and Uber Eats.
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What is brand advertising and industry advertising?
Brand advertising is a type of advertising that focuses on promoting a specific brand and its unique attributes, values, and personality. It aims to create a strong and positive association with the brand in the minds of consumers, ultimately leading to increased brand awareness, loyalty, and sales. Industry advertising, on the other hand, is a type of advertising that promotes an entire industry or category of products or services, rather than a specific brand. It aims to educate and inform consumers about the benefits and value of the industry as a whole, rather than focusing on individual brands. Industry advertising often seeks to shape consumer perceptions and attitudes towards the industry, and may be used to address common misconceptions or negative perceptions.
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Which digital caliper from which brand would you recommend?
I would recommend the Mitutoyo 500-196-30 digital caliper. Mitutoyo is a well-known and trusted brand in the precision measurement industry, and their digital calipers are known for their accuracy and durability. The 500-196-30 model offers a large LCD display, smooth sliding movement, and a high level of precision, making it a reliable choice for various measurement needs.
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How does the brand of the digital highway work?
The brand of the digital highway works by creating a strong and recognizable identity that resonates with its target audience. This is achieved through consistent messaging, visual elements, and customer experience. By establishing a clear brand identity, the digital highway can differentiate itself from competitors, build trust with customers, and create a loyal following. This can ultimately lead to increased customer retention and a positive reputation in the market.
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Why is there advertising on Instagram based on brand recognition?
Advertising on Instagram based on brand recognition is effective because it targets users who are already familiar with the brand. This can lead to higher engagement and conversion rates as users are more likely to trust and be interested in the products or services being advertised. Additionally, it helps to reinforce brand awareness and loyalty among existing customers. By targeting users who have already shown interest in the brand, advertising on Instagram can help to drive sales and increase brand visibility.
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Advertising and Integrated Brand Promotion
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E.Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content.New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike.You examine concepts in the context of advertising practice as you follow the processes of an advertising agency.Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising.MindTap digital resources further strengthen understanding.
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Advertising and Marketing
Praise for the previous edition: Solid, up-to-date addition...--School Library JournalCareers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.Job profiles include:
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Strategic Brand Design : Designing Brand Identity From a Marketing Perspective
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective.It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects. Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2.Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching. Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication.
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Social Media Marketing : Build Your Online Business, Brand and Influence In 2019 By Marketing And Advertising on Instagram, Facebook, YouTube, Twitter And Pinterest To Scale Your Audience And Network
Social Media Marketing Instagram, Facebook, YouTube, Twitter and Pinterest Are you wanting to build your Online business, Brand or Influence? Struggling to reach more people and convert your audience into loyal customers? If so, keep reading… This books dives into the core principles and secrets towards mastering Marketing and Advertising skills on Instagram, Facebook, YouTube, Twitter and Pinterest, to scale your audience to levels that you did not think were possible. Social Media has the power to reach the world and if you do it right you will have an unlimited customer base by following the steps in this book. The best time to plant and organise your social media accounts properly was 5 years ago, the second best time is NOW! Here Is What You’ll learn About…Why Social Media is going to change your business,Gain both Organic and paid customer (traffic) in the most effective way,The number 1 mistake you might make on social media that is killing your potential growth,6 reasons why people fail when building their Social Media presence,How to build your business and personal brand via social media,How to use social media for specifically franchises,5 reasons why small business find it easier to gain more customers through Social Media,Factors you need to consider and what social platform suits you best,The difference between Marketing and Advertising and how to take advantage of each in the most effective way possible,A simple 5-step process to follow when researching your most preferred and valuable customers,How to do Data Collection and why it’s the most important step for targeting your marketing and ads,3 crucial mistakes people make when marketing their business,How to skyrocket your Traffic, Trust and Reach on all platforms (Instagram, Facebook, YouTube, Twitter and Pinterest),The best tools and software’s to use for each Social media platform to scale your results and make your job easier,The number 1 business change that makes your social media business more passive than everand scale even more results, You might not be used to using social media or maybe you’ve tried it many times before but haven’t seen any results. Well this is your time to follow a honest, step by step guide that gives real results in a short amount of time. Studies have shown that the average human is on social media for more than 2 hours a day and that number is increasing every day. If you do not scale your social platforms you will fall behind! Drive increased customers to drive extra money in your pocketPurchase your copy Today!
Price: 7.99 £ | Shipping*: 3.99 £
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What is network marketing?
Network marketing is a business model where individuals sell products or services directly to consumers through a network of distributors. These distributors earn commissions not only on their own sales, but also on the sales made by the distributors they have recruited into the network. This creates a multi-level structure where distributors can build a team and earn passive income from the sales generated by their downline. Network marketing often involves selling products through word-of-mouth marketing and building relationships with customers and team members.
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Is the brand Boss a luxury brand or rather a budget brand?
Boss is considered a luxury brand. It is known for its high-quality, premium products and is positioned in the higher end of the market. The brand is associated with sophistication, elegance, and luxury, making it a popular choice for those looking for upscale fashion items.
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Is the brand Hollister a good brand?
Hollister is a popular brand known for its casual and trendy clothing targeted towards a younger demographic. The brand has a strong presence in the fashion industry and is well-liked by many consumers for its stylish designs and quality products. However, like any brand, there may be mixed opinions on whether it is considered "good" depending on individual preferences and experiences with the brand. Ultimately, it is important to consider factors such as personal style, budget, and values when determining if Hollister is a good brand for you.
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Which brand is the best supplement brand?
The best supplement brand is subjective and depends on individual needs and preferences. Some popular and well-regarded supplement brands include Thorne Research, Garden of Life, and NOW Foods. It's important to consider factors such as ingredient quality, transparency, and third-party testing when determining the best supplement brand for your specific needs. Additionally, consulting with a healthcare professional or nutritionist can help guide you in selecting the best supplement brand for your health goals.
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