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Advertising and Marketing
Praise for the previous edition: Solid, up-to-date addition...--School Library JournalCareers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.Job profiles include:
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Review of Marketing Research
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K.Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters.Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.No marketing bookshelf or library will be complete without this annual series.
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC).It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design.It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion.The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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How can I downgrade Vodafone?
To downgrade your Vodafone plan, you can contact Vodafone customer service either by phone or through their website. Explain to them that you would like to downgrade your current plan and they will guide you through the process. Keep in mind that there may be certain terms and conditions associated with downgrading your plan, so it's best to check with Vodafone directly for the specific details.
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How can I downgrade iOS 15.4?
To downgrade from iOS 15.4 to a previous version, you will need to have saved SHSH blobs for the version you want to downgrade to. Without these blobs, it is not possible to downgrade. You will also need to use a tool like iTunes or a third-party software like 3uTools to perform the downgrade process. Keep in mind that downgrading iOS versions can be risky and may result in data loss, so it's important to backup your device before attempting the downgrade.
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How can I downgrade my Kindle?
To downgrade your Kindle, you will need to manually install an older version of the software. This process is not recommended by Amazon as it can cause issues with your device. You will need to find the specific software version you want to downgrade to, download it onto your computer, and then transfer it to your Kindle using a USB cable. Keep in mind that downgrading your Kindle may void your warranty and could potentially cause problems with the device's functionality.
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How can one downgrade iPadOS 13.5.1?
To downgrade iPadOS 13.5.1, you will need to have the previous version of iPadOS firmware file saved on your computer. You will also need to have iTunes installed on your computer. Connect your iPad to your computer, put it into recovery mode, and then select the option to restore the device in iTunes. When prompted, choose the firmware file of the previous version of iPadOS that you have saved on your computer. Follow the on-screen instructions to complete the downgrade process.
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Social Network Analysis
Incorporating the most important and cutting-edge developments in the field, this bestselling text introduces newcomers to the key theories and techniques of social network analysis and guides more experienced analysts in their own research. New to This Edition:A chapter on data collection, covering a crucial phase of the research processFully updated examples reiterate the continued importance of social network analysis in an increasingly interconnected worldDetailed ‘Further Reading’ sections help you explore the wider literaturePractical exercises including real-world examples of social networks enable you to apply your learningExpanded and brought right up-to-date, this classic text remains the indispensable guide to social network analysis for students, lecturers and researchers throughout the social sciences.
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Social Network Analysis
David Knoke and Song Yang's Social Network Analysis, Third Edition provides a concise introduction to the concepts and tools of social network analysis.The authors convey key material while at the same time minimizing technical complexities.The examples are simple: sets of 5 or 6 entities such as individuals, positions in a hierarchy, political offices, and nation-states, and the relations between them include friendship, communication, supervision, donations, and trade.The new edition reflects developments and changes in practice over the past decade.The authors also describe important recent developments in network analysis, especially in the fifth chapter.Exponential random graph models (ERGMs) are a prime example: when the second edition was published, P* models were the recommended approach for this, but they have been replaced by ERGMs. Finally, throughout the volume, the authors comment on the challenges and opportunities offered by internet and social media data.
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Inferential Network Analysis
This unique textbook provides an introduction to statistical inference with network data.The authors present a self-contained derivation and mathematical formulation of methods, review examples, and real-world applications, as well as provide data and code in the R environment that can be customised.Inferential network analysis transcends fields, and examples from across the social sciences are discussed (from management to electoral politics), which can be adapted and applied to a panorama of research.From scholars to undergraduates, spanning the social, mathematical, computational and physical sciences, readers will be introduced to inferential network models and their extensions.The exponential random graph model and latent space network model are paid particular attention and, fundamentally, the reader is given the tools to independently conduct their own analyses.
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Network Marketing Blueprint for Success : Become a Rockstar in Your Network Marketing Business
This book will empower you to build your network marketing business the right way and show the way to become a network marketing superstar.Most of us were invited to a fancy presentation and got excited with the prospect of working from home, firing our boss, no office politics or commuting to work. There were dreams in our eyes of a better future. But then what happened…. we suffered rejection from our friends and families. Our recruiting drive never took off. We never saw those fancy checks coming into our bank accounts.This book will restore your dreams by showing you the right path to network marketing success
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How can you downgrade iPadOS 13.5.1?
To downgrade iPadOS 13.5.1, you will need to have the previous version of iPadOS firmware file saved on your computer. You will also need to have the latest version of iTunes installed. Connect your iPad to your computer, put it into recovery mode, and then select the option to restore it using the firmware file you have saved. Follow the on-screen instructions to complete the downgrade process. Keep in mind that downgrading iPadOS can lead to data loss, so it's important to back up your device before proceeding.
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Can I still downgrade my PS3?
Yes, it is still possible to downgrade a PS3, but it is a complex process and may void the warranty. Downgrading a PS3 involves installing custom firmware, which can allow the console to run older versions of the system software. However, it is important to note that downgrading a PS3 can also carry the risk of bricking the console if not done correctly. It is recommended to thoroughly research and understand the process before attempting to downgrade a PS3.
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How can one downgrade iOS 17?
As of my knowledge cutoff in September 2021, iOS 17 has not been released. However, in general, downgrading iOS versions can be a complex process and may not be officially supported by Apple. It typically involves finding and downloading the specific older iOS version you want to install, putting your device into recovery mode, and using iTunes to restore the older iOS version. It's important to note that downgrading iOS can lead to data loss and may not be possible if Apple has stopped signing the older iOS version. It's always best to research and proceed with caution when attempting to downgrade iOS.
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How can I perform a firmware downgrade?
Performing a firmware downgrade typically involves finding and downloading an older version of the firmware for your device from the manufacturer's website. Once you have the older firmware file, you will need to follow the specific instructions provided by the manufacturer to install the older version onto your device. This process may vary depending on the device, so it's important to carefully follow the steps outlined in the manufacturer's instructions to avoid any potential issues. Keep in mind that downgrading firmware can sometimes void warranties or cause compatibility issues, so proceed with caution and make sure you have a backup of your current firmware in case you need to revert back.
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