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Advertising and Marketing
Praise for the previous edition: Solid, up-to-date addition...--School Library JournalCareers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.Job profiles include:
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Review of Marketing Research
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K.Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters.Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.No marketing bookshelf or library will be complete without this annual series.
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC).It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design.It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion.The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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How can network marketing be used for teenagers?
Network marketing can be a valuable opportunity for teenagers to develop important skills such as communication, sales, and networking. Teenagers can use network marketing to earn extra income, gain real-world business experience, and build their confidence. By participating in network marketing, teenagers can also learn about entrepreneurship and develop a strong work ethic. However, it is important for teenagers to approach network marketing with caution and ensure they are not being taken advantage of by unethical practices.
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What is network marketing?
Network marketing is a business model where individuals sell products or services directly to consumers through a network of distributors. These distributors earn commissions not only on their own sales, but also on the sales made by the distributors they have recruited into the network. This creates a multi-level structure where distributors can build a team and earn passive income from the sales generated by their downline. Network marketing often involves selling products through word-of-mouth marketing and building relationships with customers and team members.
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When is a SWOT analysis used?
A SWOT analysis is used to assess the internal strengths and weaknesses, as well as the external opportunities and threats, of a business or organization. It is typically used during strategic planning processes to evaluate the current state of the organization and to identify potential areas for improvement or growth. SWOT analyses can also be used when making decisions about new ventures, product launches, or entering new markets. Overall, a SWOT analysis is a valuable tool for understanding the competitive landscape and making informed strategic decisions.
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How can influencer marketing be used in accounting?
Influencer marketing can be used in accounting by collaborating with finance or accounting influencers to promote accounting software, services, or educational resources. These influencers can create content that educates their audience on accounting best practices, software reviews, or industry updates. By partnering with influencers in the accounting field, businesses can increase brand awareness, credibility, and reach a targeted audience interested in finance and accounting topics.
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What Faust quotes are used in advertising?
Faust quotes are often used in advertising to convey a sense of ambition, desire, and the pursuit of knowledge. One popular quote that is frequently used is "The eternal feminine draws us on high," which can be interpreted as a call to aspire for greatness and reach for the stars. Another commonly used Faust quote is "Two souls, alas, are dwelling in my breast," which can be used to evoke the idea of inner conflict and duality in decision-making. Overall, Faust quotes are utilized in advertising to add depth and sophistication to the messaging, appealing to consumers' intellectual and emotional sides.
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Why are religious elements used in advertising?
Religious elements are used in advertising to tap into the emotional and psychological connections that people have with their faith. By incorporating religious symbols, themes, or messages, advertisers can evoke feelings of trust, hope, and community among consumers. Additionally, using religious elements can help a brand align itself with certain values or beliefs that resonate with a specific target audience. However, it is important for advertisers to be mindful of cultural sensitivities and ensure that the use of religious elements is respectful and appropriate.
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How is youth language used in advertising?
Youth language is often used in advertising to appeal to a younger audience and create a sense of relatability. This can include using slang, popular phrases, and references to current trends or pop culture. By incorporating youth language, advertisers aim to connect with their target demographic on a more personal level and make their products or services seem more relevant and appealing. Additionally, using youth language can help create a sense of authenticity and authenticity in the advertising message.
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Where is which network topology used?
The bus network topology is commonly used in small to medium-sized networks, such as in small businesses or homes. It is cost-effective and easy to set up, making it suitable for these environments. On the other hand, the star network topology is often used in larger networks, such as in corporate environments or data centers. It provides better fault tolerance and scalability, making it a more suitable choice for larger and more complex networks.
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