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    Most textbooks that deal with the power analysis of electrical engineering power systems focus on generation or distribution systems.Filling a gap in the literature, Modern Power System Analysis, Second Edition introduces readers to electric power systems, with an emphasis on key topics in modern power transmission engineering.Throughout, the book familiarizes readers with concepts and issues relevant to the power utility industry. A Classroom-Tested Power Engineering Text That Focuses on Power TransmissionDrawing on the author’s industry experience and more than 42 years teaching courses in electrical machines and electric power engineering, this book explains the material clearly and in sufficient detail, supported by extensive numerical examples and illustrations.New terms are defined when they are first introduced, and a wealth of end-of-chapter problems reinforce the information presented in each chapter. Topics covered include:Power system planningTransmission line parameters and the steady-state performance of transmission linesDisturbance of system componentsSymmetrical components and sequence impedancesAnalysis of balanced and unbalanced faults—including shunt, series, and simultaneous faultsTransmission line protectionLoad-flow analysisDesigned for senior undergraduate and graduate students as a two-semester or condensed one-semester text, this classroom-tested book can also be used for self-study.In addition, the detailed explanations and useful appendices make this updated second edition a handy reference for practicing power engineers in the electrical power utility industry. What’s New in This Edition35 percent new materialUpdated and expanded material throughoutTopics on transmission line structure and equipmentCoverage of overhead and underground power transmissionExpanded discussion and examples on power flow and substation designExtended impedance tables and expanded coverage of per unit systems in the appendicesNew appendix containing additional solved problems using MATLAB® New glossary of modern power system analysis terminology

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  • Integrated Marketing Communication : Advertising and Promotion in a Digital World
    Integrated Marketing Communication : Advertising and Promotion in a Digital World

    Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

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    An introduction has been made on Value and Mismatches, comparatively a new concept, which clarifies the meaning of Value.The nucleolus of FAST is the correct definition of Function.This has been explained in detail through day-to-day examples.Case studies have taken a special place in this book.

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