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  • Advertising and Marketing
    Advertising and Marketing

    Praise for the previous edition: Solid, up-to-date addition...--School Library JournalCareers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.Job profiles include:

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  • Review of Marketing Research
    Review of Marketing Research

    "The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K.Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters.Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.No marketing bookshelf or library will be complete without this annual series.

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    Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World

    This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC).It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design.It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion.The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.

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  • Should one say "dust" first or wipe the dust first?

    It is more effective to say "dust" first and then wipe the dust. By saying "dust" first, you are alerting yourself to the task at hand and mentally preparing to remove the dust. This can help you focus and be more thorough in your dusting. Additionally, by saying "dust" first, you are setting a clear intention for the action you are about to take, which can make the task feel more purposeful and satisfying.

  • How exactly can one combat dust mite allergy or dust mites?

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  • Integrated Marketing Communication : Advertising and Promotion in a Digital World
    Integrated Marketing Communication : Advertising and Promotion in a Digital World

    Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

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  • Dust To Dust
    Dust To Dust

    In DUST TO DUST Tami Hoag - bestselling author of A THIN DARK LINE - returns with a gripping thriller in the Kovac and Liska series.Can the detective duo uncover the truth behind a suspicious death when someone at the top wants it to stay dead and buried?The death of internal affairs investigator Andy Paxton is a potential political bomb for the Minneapolis Police Department.Paxton was investigating a possible cop connection in the brutal murder of another officer.The pressure is on from the top brass to close the case as soon as possible but Sam Kovac is not convinced the case is as straightforward as it appears.As he digs deeper, it is looking very much like Paxton discovered something that got him killed. And he might not be the final victim... Watch out for the next title in the Kovac and Liska crime thriller seriesThe Haas family murders left a scar on the community nothing can erase, but convicting the alleged killer, Karl Dahl, is a start.Only Judge Carey Moore seems to be standing in the way.Her ruling that Dahl's prior criminal record is inadmissible as evidence against him raises a public outcry - and puts the judge in grave danger.When an unknown assailant attacks Carey Moore in a parking garage, Detectives Sam Kovac and Nikki Liska are called in to investigate and keep the judge from further harm.DEAD SKY is the next gripping thriller in the series.

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    Social Network Analysis

    Incorporating the most important and cutting-edge developments in the field, this bestselling text introduces newcomers to the key theories and techniques of social network analysis and guides more experienced analysts in their own research. New to This Edition:A chapter on data collection, covering a crucial phase of the research processFully updated examples reiterate the continued importance of social network analysis in an increasingly interconnected worldDetailed ‘Further Reading’ sections help you explore the wider literaturePractical exercises including real-world examples of social networks enable you to apply your learningExpanded and brought right up-to-date, this classic text remains the indispensable guide to social network analysis for students, lecturers and researchers throughout the social sciences.

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    Inferential Network Analysis

    This unique textbook provides an introduction to statistical inference with network data.The authors present a self-contained derivation and mathematical formulation of methods, review examples, and real-world applications, as well as provide data and code in the R environment that can be customised.Inferential network analysis transcends fields, and examples from across the social sciences are discussed (from management to electoral politics), which can be adapted and applied to a panorama of research.From scholars to undergraduates, spanning the social, mathematical, computational and physical sciences, readers will be introduced to inferential network models and their extensions.The exponential random graph model and latent space network model are paid particular attention and, fundamentally, the reader is given the tools to independently conduct their own analyses.

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  • What arises from dust?

    From dust arises new life, as it is the fundamental building block of all living organisms. Dust can also symbolize transformation and renewal, as it can be scattered and reformed into something new. Metaphorically, dust can represent the passage of time and the impermanence of life.

  • Are dust mites lice?

    No, dust mites are not lice. Dust mites are microscopic arachnids that feed on dead skin cells and are commonly found in household dust. Lice, on the other hand, are small parasitic insects that infest the hair and feed on blood. While both dust mites and lice can cause irritation and allergic reactions in some people, they are different organisms with distinct characteristics and behaviors.

  • Does heat attract dust?

    Yes, heat can attract dust. When the air is warm, it becomes less dense and rises, causing air currents to circulate. These air currents can pick up dust particles and carry them through the air. Additionally, warm air can cause surfaces to expand and create small air currents that can lift and carry dust particles. Therefore, heat can contribute to the movement and circulation of dust in the environment.

  • Is this gold dust?

    Without further information or context, it is difficult to determine if the substance in question is gold dust. Gold dust is a fine powder of gold particles, so it would need to be examined closely to confirm its composition. It is recommended to have the substance tested by a professional to determine if it is indeed gold dust.

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