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  • Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
    Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising

    The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States.Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony.Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion.As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence. Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising’s role in building the all-volunteer military.

    Price: 23.99 £ | Shipping*: 3.99 £
  • Difference
    Difference

    Difference is one of the most influential critical concepts of recent decades.Mark Currie offers a comprehensive account of the history of the term and its place in some of the most influential schools of theory of the past four decades, including post-structuralism, deconstruction, new historicism, psychoanalysis, French feminism and postcolonialism.Employing literary case studies throughout, Difference provides an accessible introduction to a term at the heart of today's critical idiom.

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  • Fractional Difference, Differential Equations, and Inclusions : Analysis and Stability
    Fractional Difference, Differential Equations, and Inclusions : Analysis and Stability

    Fractional Difference, Differential Equations, and Inclusions: Analysis and Stability is devoted to the existence and stability (Ulam-Hyers-Rassias stability and asymptotic stability) of solutions for several classes of functional fractional difference equations and inclusions.Covered equations include delay effects of finite, infinite, or state-dependent nature, and tools used to establish the existence results for the proposed problems include fixed point theorems, densifiability techniques, monotone iterative technique, notions of Ulam stability, attractivity and the measure of non-compactness, as well as the measure of weak noncompactness.The tools of fractional calculus are found to be of great utility in improving the mathematical modeling of many natural phenomena and processes occurring in the areas of engineering, social, natural, and biomedical sciences.All abstract results in the book are illustrated by examples in applied mathematics, engineering, biomedical, and other applied sciences.

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  • Use Your Difference to Make the Difference
    Use Your Difference to Make the Difference


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  • What is the difference between Social Media Marketing and Social Network Marketing?

    Social Media Marketing refers to the use of social media platforms to promote a product or service, engage with the audience, and build brand awareness. It involves creating and sharing content on various social media channels such as Facebook, Instagram, Twitter, and LinkedIn. On the other hand, Social Network Marketing focuses specifically on leveraging social networking sites like Facebook, LinkedIn, and Twitter to connect with potential customers and build relationships. It involves using these platforms to engage in conversations, share content, and build a community around a brand or product. In summary, while Social Media Marketing encompasses a broader range of social media platforms, Social Network Marketing focuses specifically on leveraging social networking sites to connect with and engage the audience.

  • What is the difference between direct sales and network marketing?

    Direct sales involves selling products directly to consumers, typically through face-to-face interactions or online sales. In direct sales, the seller is responsible for finding and maintaining their customer base. On the other hand, network marketing, also known as multi-level marketing, involves building a network of distributors who sell products and recruit others to do the same. In network marketing, distributors earn commissions not only from their own sales but also from the sales made by the distributors they have recruited. This creates a multi-level or networked structure for earning income.

  • What is the difference between marketing and international marketing?

    Marketing refers to the process of promoting and selling products or services to consumers within a specific market or region. It involves understanding consumer needs, creating and communicating value, and building relationships with customers. International marketing, on the other hand, involves marketing products or services to consumers in multiple countries or across different regions. It requires a deep understanding of cultural, economic, and political differences, as well as the ability to adapt marketing strategies to diverse markets. International marketing also involves navigating trade regulations, currency exchange rates, and global distribution channels.

  • What is the difference between influencer marketing and viral marketing?

    Influencer marketing involves collaborating with individuals who have a dedicated and engaged following on social media to promote a product or service. The goal is to leverage the influencer's credibility and reach to drive brand awareness and sales. On the other hand, viral marketing aims to create content that spreads rapidly and organically among a large audience, often through social sharing. The key difference is that influencer marketing involves partnering with specific individuals, while viral marketing relies on creating highly shareable content that resonates with a broad audience.

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  • Mophead : How Your Difference Makes a Difference
    Mophead : How Your Difference Makes a Difference

    At school, Selina is teased for her big, frizzy hair.Kids call her `mophead'. She ties her hair up this way and that way and tries to fit in.Until one day - Sam Hunt plays a role - Selina gives up the game.She decides to let her hair out, to embrace her difference, to be WILD!Selina takes us through special moments in her extraordinary life.She becomes one of the first Pasifika women to hold a PhD.She reads for the Queen of England and Samoan royalty.She meets Barack Obama. And then she is named the New Zealand Poet Laureate.She picks up her special tokotoko, and notices something.It has wild hair coming out the end. It looks like a mop. A kid on the Waiheke ferry teases her about it. So she tells him a story . . . This is an inspirational graphic memoir, full of wry humour, that will appeal to young readers and adults alike.Illustrated with wit and verve by the author - NZ's bestselling Poet Laureate - Mophead tells the true story of a New Zealand woman realising how her difference can make a difference.

    Price: 17.95 £ | Shipping*: 3.99 £
  • The Difference
    The Difference

    On a January morning, Beth and Steve bring three-day-old Ismae home from the hospital.A little girl to complete their suburban family. Except Beth knows that Ismae is different. And that, as she gets older and stronger, her difference will become more obvious. As the future Beth imagined grows even more out of reach, the walls of their vast house close in on her, isolating her from Steve. Then she makes a terrible discovery ... Will Ismae's difference break her family apart? Or will Beth be able to see that it's the one thing that can save her?'Little Ismae is an unforgettable character ... readers will be glad they've met her'BELINDA McKEON 'A novel about one woman's quest for an authentic life.When extraordinary new baby Ismae turns Beth's world inside out, she begins to understand the fierce power of mother-love and,through her daughter, learns to know and trust herself.A moving, convincing story of courage and burgeoning hope' NUALA O'CONNOR, AUTHOR OF MISS EMILY

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  • Same Difference
    Same Difference


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  • time difference
    time difference


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  • What is the difference between viral marketing and referral marketing?

    Viral marketing involves creating content that spreads rapidly through online platforms, often through social sharing and word-of-mouth. It relies on creating engaging and shareable content that encourages people to pass it along to others. On the other hand, referral marketing involves leveraging existing customers to refer new customers to a business. This is typically done through incentivizing current customers to recommend the product or service to their friends and family. While viral marketing focuses on creating shareable content, referral marketing relies on personal recommendations from existing customers.

  • What is the difference between marketing communication and dialogue marketing?

    Marketing communication is a one-way communication process where a company sends out messages to its target audience through various channels such as advertising, public relations, and sales promotions. It is focused on creating brand awareness and promoting products or services. On the other hand, dialogue marketing is a two-way communication process that focuses on building relationships with customers through personalized and interactive communication. It involves engaging in conversations with customers, gathering feedback, and providing personalized offers and information based on customer preferences. Dialogue marketing aims to create a more personalized and engaging experience for customers, leading to stronger relationships and increased customer loyalty.

  • What is the difference between marketing measures and marketing strategy?

    Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.

  • What is network marketing?

    Network marketing is a business model where individuals sell products or services directly to consumers through a network of distributors. These distributors earn commissions not only on their own sales, but also on the sales made by the distributors they have recruited into the network. This creates a multi-level structure where distributors can build a team and earn passive income from the sales generated by their downline. Network marketing often involves selling products through word-of-mouth marketing and building relationships with customers and team members.

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