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Advertising and Marketing
Praise for the previous edition: Solid, up-to-date addition...--School Library JournalCareers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.Job profiles include:
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G-Anica compact digital photography camera 4K wireless network camera retro Vlog recorder YouTube
G-Anica compact digital photography camera 4K wireless network camera retro Vlog recorder YouTube
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Review of Marketing Research
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K.Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters.Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.No marketing bookshelf or library will be complete without this annual series.
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC).It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design.It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion.The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.
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Which digital camera?
When choosing a digital camera, it is important to consider your specific needs and budget. Some popular options include the Canon EOS Rebel T7i for beginners, the Sony Alpha a7 III for advanced photographers, and the GoPro Hero 9 for action shots and vlogging. Researching different models, reading reviews, and comparing features will help you find the best digital camera for your photography needs.
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Digital single-lens reflex camera or mirrorless camera?
The choice between a digital single-lens reflex (DSLR) camera and a mirrorless camera depends on individual preferences and needs. DSLRs are known for their optical viewfinders, longer battery life, and extensive lens options, while mirrorless cameras are lighter, more compact, and offer silent shooting and real-time exposure previews. If you prioritize traditional photography features and a wide range of lens options, a DSLR may be the better choice. However, if you value portability, advanced autofocus systems, and electronic viewfinders, a mirrorless camera may be the better option for you.
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Is there a digital Lomo camera?
Yes, there is a digital Lomo camera called the Lomography Lomo'Instant Square. This camera combines the fun and creative effects of traditional Lomo cameras with the convenience of digital technology. It allows users to experiment with different shooting modes, multiple exposures, and color filters to achieve unique and artistic photographs.
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What are the differences between a DSLR camera, a digital camera, and a mobile phone camera?
A DSLR camera is a professional-grade camera that offers interchangeable lenses, manual controls, and high-quality image sensors, allowing for greater control over depth of field and image quality. A digital camera is a more compact and user-friendly version of a DSLR, offering automatic settings and a fixed lens, making it suitable for everyday use. A mobile phone camera is the most convenient and portable option, offering quick and easy access to photography with built-in editing and sharing capabilities, but with limited manual controls and image quality compared to DSLR and digital cameras.
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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HD Digital Camera Mini Camera 18MP Optical Digital Anti-Shake Camera
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FancyTech A9 waterproof mini digital video camera digital camera action camera
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4K Digital Camera Camcorder 48MP Digital Video Camera
Features: 【4K Video 48MP Photo】This digital camera supports 4K video resolution and 48 mega pixels picture resolution. You can capture wonderful moments with family and friends using this digital camera at any time. 【16X Digital Zoom 2.4 Inch Screen】The digital camera has 16X digital zoom function, which allows you to see the scenery near and far away clearly. The 2.4-inch screen allows for immediate viewing of your footage and photos, bringing your images to life with vivid colors and sharp details. 【Versatile Digital Camera】Explore a range of functions including anti-shake technology, face detection, beauty effects, loop video recording, motion detection, continuous photography, and time lapse options, empowering you to unleash your creativity and capture the perfect shot every time. 【Built-in Flash Long-lasting Battery】Take bright and beautiful photos even in low-light conditions with the built-in flash light, while the 700mAh battery ensures long-lasting performance and can be conveniently charged via the included USB cable, keeping you ready to capture memories anytime, anywhere. 【Ideal Present for Children】Compact and lightweight, this pocket-sized digital camera makes a wonderful gift for kids and teens on birthdays, the start of a new term, Christmas, or Children's Day. It allows them to capture and cherish beautiful moments from their daily lives with ease and joy.
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What is the difference between a DSLR camera and a digital camera?
A DSLR camera stands for Digital Single-Lens Reflex camera, which typically offers higher image quality, interchangeable lenses, and manual controls for advanced photography. On the other hand, a digital camera is a broad term that encompasses all cameras that capture and store images digitally, including compact point-and-shoot cameras and mirrorless cameras. DSLR cameras generally provide more control over settings and better image quality compared to basic digital cameras.
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What happened to this digital camera sensor?
It appears that the digital camera sensor has been damaged or has malfunctioned. This is indicated by the distorted and discolored image it is producing. The sensor may have been exposed to physical damage, moisture, or extreme temperatures, causing it to no longer function properly. In this state, the sensor will likely need to be repaired or replaced in order to restore the camera's functionality.
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Is it worth repairing a digital camera?
It depends on the extent of the damage and the cost of the repair. If the repair cost is significantly lower than the cost of a new camera and the damage is not too severe, then it may be worth repairing the digital camera. However, if the repair cost is close to or exceeds the cost of a new camera, it may be more cost-effective to invest in a new one. Additionally, consider the age and model of the camera, as newer models may offer better features and technology.
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What is the digital camera Nikon P1000?
The Nikon P1000 is a digital camera that is known for its impressive 125x optical zoom lens, which allows users to capture distant subjects with incredible detail. It also features a 16-megapixel sensor, 4K video recording, and a vari-angle LCD screen, making it a versatile option for both photography and videography. The camera is popular among wildlife and astrophotography enthusiasts due to its powerful zoom capabilities, allowing them to capture detailed images of distant subjects such as birds, animals, and celestial bodies.
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