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Advertising and Marketing
Praise for the previous edition: Solid, up-to-date addition...--School Library JournalCareers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.Job profiles include:
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Review of Marketing Research
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K.Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters.Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.No marketing bookshelf or library will be complete without this annual series.
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC).It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design.It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion.The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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What is the power consumption of a network power adapter?
The power consumption of a network power adapter can vary depending on the specific model and brand. On average, a network power adapter typically consumes around 5-15 watts of power when in use. However, this can fluctuate based on factors such as the number of devices connected, the amount of data being transferred, and the efficiency of the adapter itself. It is important to check the specifications provided by the manufacturer to determine the exact power consumption of a specific network power adapter.
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What is network marketing?
Network marketing is a business model where individuals sell products or services directly to consumers through a network of distributors. These distributors earn commissions not only on their own sales, but also on the sales made by the distributors they have recruited into the network. This creates a multi-level structure where distributors can build a team and earn passive income from the sales generated by their downline. Network marketing often involves selling products through word-of-mouth marketing and building relationships with customers and team members.
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Does a digital mixer have a power amplifier?
No, a digital mixer does not have a power amplifier. A digital mixer is designed to process and mix audio signals, adjust levels, and apply effects, but it does not have the capability to amplify the signal to drive speakers. A power amplifier is a separate component that is used to amplify the audio signal from the mixer and drive the speakers to produce sound.
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What is a mobile power network solution?
A mobile power network solution is a system that provides portable and flexible power generation and distribution capabilities. It typically includes a combination of power generation sources, such as solar panels, generators, or batteries, along with distribution infrastructure like power cables and connectors. This solution is designed to be easily deployable and adaptable to various locations and power needs, making it ideal for temporary events, disaster relief efforts, or remote work sites. Mobile power network solutions can provide reliable and sustainable energy in off-grid or emergency situations, offering a versatile and efficient alternative to traditional grid-based power systems.
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Modern Power System Analysis
Most textbooks that deal with the power analysis of electrical engineering power systems focus on generation or distribution systems.Filling a gap in the literature, Modern Power System Analysis, Second Edition introduces readers to electric power systems, with an emphasis on key topics in modern power transmission engineering.Throughout, the book familiarizes readers with concepts and issues relevant to the power utility industry. A Classroom-Tested Power Engineering Text That Focuses on Power TransmissionDrawing on the author’s industry experience and more than 42 years teaching courses in electrical machines and electric power engineering, this book explains the material clearly and in sufficient detail, supported by extensive numerical examples and illustrations.New terms are defined when they are first introduced, and a wealth of end-of-chapter problems reinforce the information presented in each chapter. Topics covered include:Power system planningTransmission line parameters and the steady-state performance of transmission linesDisturbance of system componentsSymmetrical components and sequence impedancesAnalysis of balanced and unbalanced faults—including shunt, series, and simultaneous faultsTransmission line protectionLoad-flow analysisDesigned for senior undergraduate and graduate students as a two-semester or condensed one-semester text, this classroom-tested book can also be used for self-study.In addition, the detailed explanations and useful appendices make this updated second edition a handy reference for practicing power engineers in the electrical power utility industry. What’s New in This Edition35 percent new materialUpdated and expanded material throughoutTopics on transmission line structure and equipmentCoverage of overhead and underground power transmissionExpanded discussion and examples on power flow and substation designExtended impedance tables and expanded coverage of per unit systems in the appendicesNew appendix containing additional solved problems using MATLAB® New glossary of modern power system analysis terminology
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POWER SYSTEMS ANALYSIS (SI)
This book is an adaptation of Power System Analysis and Elements of Power System Analysis written by Professor Emeritus John J.Grainger and the late Professor William D. Stevenson of North Carolina State University. The original contents have been revised with the inclusion of some new contents to keep up with the recentadvances in electric power engineering.The revised work is intended to givethe undergraduate or the first-semester graduate students who study power systems and need a comprehensive and fundamental knowledge to understand the major topics commonly encountered in the present day.The book also gives its readers a sound understanding of the underlying principles of the basic elements of the modern power system including generation, transmission, operation, and control with practical examples for the analysis of real-life problems. In this book, examples and review questions are illustrated and homework problems are provided at the end of each chapter.MATLAB®† programs developed under GUIDE (Graphical User Interface Development Environment) are provided formost examples to facilitate the understanding of underlying concepts and learn skills of simulations with the software package.This educational tool will help the readers to calculate the power system problems easily and more quickly.The hand calculation results can also be validated by the solutionsobtained by executing this software tool.MATLAB can be used to obtain power system problem solutions that involve different types of vector-matrix operations and numerical analysis methods.It is recommended that readers use MATLAB Release 2013a or a newer version for executing the program.The MATLAB-based educational tool is available at McGraw-Hill’s Online Learning Center. †MAATLAB is a registeredtrademark of the MathWorks, Inc., 3 Apple Hill Drive, Natick, MA 01760-2098,USA. http://www.mathworks.com.
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Star Power : Internet Celebrity: Successful Advertising, Marketing and Promoting to the Entertainment Industry on the Internet
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How reliable are digital marketing agencies?
The reliability of digital marketing agencies can vary depending on the agency itself. Some agencies have a proven track record of delivering successful results for their clients, while others may not be as reliable. It is important to do thorough research, read reviews, and ask for case studies before choosing a digital marketing agency to ensure they have the expertise and experience to meet your specific needs. Communication and transparency are also key factors in determining the reliability of a digital marketing agency.
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Who or what draws power in the network?
In a network, power can be drawn by various entities or elements. For example, in a social network, power may be drawn by individuals who have a large number of followers or influence over others. In a computer network, power may be drawn by servers or devices that control the flow of information. In a political network, power may be drawn by government officials or influential organizations. Ultimately, power in a network is drawn by those who have the ability to control or influence the network's resources, information, or participants.
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How are network cables and power cables crossed?
Network cables and power cables are crossed by ensuring they run parallel to each other for as short a distance as possible. If they need to cross paths, they should do so at a 90-degree angle to minimize interference. It is important to keep network cables away from power cables to prevent electromagnetic interference that can disrupt network signals. Proper cable management and organization can help maintain a clean and efficient setup.
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Where can affiliate marketing advertising be placed?
Affiliate marketing advertising can be placed on a variety of platforms and channels, including websites, social media, email newsletters, and search engines. It can also be featured in blog posts, product reviews, and comparison websites. Additionally, affiliate marketing ads can be placed in video content on platforms such as YouTube and in podcasts. The key is to choose the platforms that align with the target audience and have the potential to drive traffic and conversions.
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