Products related to Value:
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Digital Content Marketing : Creating Value in Practice
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective.The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing.Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.
Price: 145.00 £ | Shipping*: 0.00 £ -
Digital Content Marketing : Creating Value in Practice
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective.The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing.Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.
Price: 39.99 £ | Shipping*: 0.00 £ -
Sustainable Marketing and Customer Value
Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation.It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity.Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability.It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals.Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.
Price: 39.99 £ | Shipping*: 0.00 £ -
Marketing to the Poor : Creating Value
This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies.Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts. Markets for the poor are characterized by resource scarcity, weak institutions, and low literary rates, as well as a strong presence of cultural and community ties.This book provides an understanding of these marketplaces, including the consumer’s wants and aspirations, the relationship of the individual within the social milieu, and their unique cultural contexts.It provides strategies for businesses to develop a bottom-up knowledge of global markets and incorporates practices which are inclusive and sustainable.It also explores the links between human development, entrepreneurship, and marketing which are especially relevant in the pandemic-hit global economy. This book will be of interest to students and researchers of marketing, business studies, business administration, rural management, marketing management, economics, and development studies.
Price: 37.99 £ | Shipping*: 0.00 £
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How does boundary value analysis work in mathematics?
Boundary value analysis in mathematics involves testing the behavior of a function at the boundaries of its domain. By evaluating the function at the boundary values, we can determine if there are any special cases or exceptions that need to be considered. This technique helps ensure that the function behaves as expected at critical points and can reveal any potential errors or inconsistencies in the function's behavior. Overall, boundary value analysis is a systematic approach to testing mathematical functions to ensure their accuracy and reliability.
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What exactly are extremum problems and boundary value analysis?
Extremum problems involve finding the maximum or minimum value of a function within a given domain. This can be done by analyzing critical points where the derivative of the function is zero or undefined. Boundary value analysis, on the other hand, involves studying the behavior of a function at the boundaries of its domain. This analysis is important for understanding how the function behaves at the edges of its domain and can help determine the overall behavior of the function.
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What are exactly extremum problems and boundary value analysis?
Extremum problems involve finding the maximum or minimum value of a function within a given domain. This can be done using calculus techniques such as finding critical points and using the first or second derivative test. Boundary value analysis, on the other hand, involves studying the behavior of a function at the boundaries of its domain. This can be useful in solving differential equations or optimization problems where the behavior of the function at the boundaries is important. Both extremum problems and boundary value analysis are important tools in mathematics and have applications in various fields such as engineering, economics, and physics.
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What is network marketing?
Network marketing is a business model where individuals sell products or services directly to consumers through a network of distributors. These distributors earn commissions not only on their own sales, but also on the sales made by the distributors they have recruited into the network. This creates a multi-level structure where distributors can build a team and earn passive income from the sales generated by their downline. Network marketing often involves selling products through word-of-mouth marketing and building relationships with customers and team members.
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Financial Statement Analysis for Value Investing
How should an investor challenge the market price and find value?This book provides a new lens, arguing that value investing is a matter of understanding the business through accounting.Stephen Penman and Peter Pope—leading authorities on accounting and its investment applications—demonstrate why attention to financial statements is the key to judicious valuation.More broadly, they show that accounting fundamentals, when analyzed in a systematic manner, teach us how to think about value in new ways. This guide to investing through analysis of financial statements presents both underlying principles and practical examples.It examines how an accounting book is structured, the ways to read one in order to extract information about value, and why accounting techniques help investors avoid common traps.Through cases that depict finance, investing, and accounting principles in action, readers learn crucial lessons for challenging the market’s pricing. Financial Statement Analysis for Value Investing is essential reading for anyone interested in the fundamentals of value investing, practitioners and students alike.Both professional and individual investors can benefit from its techniques and insights, and it is well suited for value investing and financial statement analysis courses in business schools.
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EDGE : Value-Driven Digital Transformation
EDGE: The Agile Operating Model That Will Help You Successfully Execute Your Digital Transformation “[The authors’] passion for technology allows them to recognize that for most enterprises in the 21st century, technology is THE business.This is what really separates the EDGE approach. It is a comprehensive operating model with technology at its core.” —From the Foreword by Heidi Musser, Executive Vice President and Principal Consultant, Leading Agile; retired, Vice President and CIO, USAA Maximum innovation happens at the edge of chaos: the messy, risky, and uncertain threshold between randomness and structure.Operating there is uncomfortable but it’s where organizations “invent the future.” EDGE is a set of fast, iterative, adaptive, lightweight, and value-driven tools to achieve digital transformation, and EDGE: Value-Driven Digital Transformation is your guide to using this operating model for innovation. Jim Highsmith is one of the world’s leading agile pioneers and a coauthor of the Agile Manifesto.He, Linda Luu, and David Robinson know from their vast in-the-trenches experience that sustainable digital transformation requires far more than adopting isolated agile practices or conventional portfolio management.This hard, indispensable work involves changing culture and mindset, and going beyond transforming the IT department. EDGE embraces an adaptive mindset in the face of market uncertainty, a visible, value-centered portfolio approach that encourages continual value linkages from vision to detailed initiatives, incremental funding that shifts as strategies evolve, collaborative decision-making, and better risk mitigation.This guide shows leaders how to use the breakthrough EDGE approach to go beyond incremental improvement in a world of exponential opportunities. Build an organization that adapts fast enough to thriveClear away unnecessary governance processes, obsolete “command and control” leadership approaches, and slow budgeting/planning cyclesImprove collaboration when major, fast-paced responses are necessaryContinually optimize investment allocation and monitoring based on your vision and goals Register your product for convenient access to downloads, updates, and/or corrections as they become available.See inside book for details.
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Business Analysis Agility : Delivering Value, Not Just Software
Understand and Solve Your Customers’ Real Problems with Agile Business Analysis To deliver real value, you must understand what your customers truly value, and solve the problems they really need solved.Business analysis can help you do this—and it’s as crucial in agile environments now as it always has been.In Business Analysis Agility, leading experts James Robertson and Suzanne Robertson show how to perform business analysis in an agile way: trying new things, adapting to changes and discoveries, staying flexible, and being quick.Drawing on their unsurpassed experience of hundreds of projects and organizations, the Robertsons help you prioritize relentlessly, focus investments on delivering value, and learn in ways that improve your results. Uncover the real customer problems hidden behind assumptions and conventional solutionsHypothesize potential solutions and quickly test them with safe-to-fail probesUnderstand how people, hardware, software, organizations, and other components come together in an optimal customer experienceWrite stories that help you find solutions that deliver more value to customers and the businessThink about problems and projects in more agile, nimble, and open-minded ways The Robertsons’ approach to analytical thinking will be valuable to anyone who wants to build better software in agile environments: analysts, developers, team leads, project managers, software architects, and other team members and stakeholders at all levels of experience.
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Creating Value with Data Analytics in Marketing : Mastering Data Science
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science.The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing. Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times.Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data.The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies. Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management. Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Price: 45.99 £ | Shipping*: 0.00 £
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How reliable are digital marketing agencies?
The reliability of digital marketing agencies can vary depending on the agency itself. Some agencies have a proven track record of delivering successful results for their clients, while others may not be as reliable. It is important to do thorough research, read reviews, and ask for case studies before choosing a digital marketing agency to ensure they have the expertise and experience to meet your specific needs. Communication and transparency are also key factors in determining the reliability of a digital marketing agency.
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How high should the attenuation value be for network sockets?
The attenuation value for network sockets should ideally be as low as possible. This is because attenuation represents the loss of signal strength as it travels through the network, and a high attenuation value indicates a significant loss of signal. A low attenuation value ensures that the signal remains strong and reliable as it travels through the network, leading to better performance and fewer data transmission errors. Therefore, network sockets with low attenuation values are preferred for maintaining a high-quality and efficient network connection.
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Where can affiliate marketing advertising be placed?
Affiliate marketing advertising can be placed on a variety of platforms and channels, including websites, social media, email newsletters, and search engines. It can also be featured in blog posts, product reviews, and comparison websites. Additionally, affiliate marketing ads can be placed in video content on platforms such as YouTube and in podcasts. The key is to choose the platforms that align with the target audience and have the potential to drive traffic and conversions.
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Is music in advertising marketing or manipulation?
Music in advertising can be seen as both marketing and manipulation. On one hand, music is used to enhance the emotional impact of an ad and create a connection with the audience, which is a key aspect of marketing. However, it can also be seen as a form of manipulation, as certain types of music can influence the viewer's emotions and perceptions in a way that may not be entirely genuine. Ultimately, the use of music in advertising can be a powerful tool for both marketing and manipulation, depending on the intentions behind its use.
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