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  • Marketing Ethics & Society
    Marketing Ethics & Society

    Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management.Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few.Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

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  • The Network Society
    The Network Society

    The Network Society is a clear, engaging guide to the past, consequences and future of digital communication, and forms a comprehensive introduction to how new media functions in contemporary society. Integrating both face-to-face and online communication, the fourth edition explores crucial new issues and challenges in today’s digital media ecology, in doing so exploring the centrality of power to understanding life in the network society.Featuring: The rise of the ‘data economy’The increasing importance of artificial intelligence. big data and roboticsThe growth of Internet platforms and how to regulate big tech. New coverage of disinformation and fake news, including deep fake videosUpdates to the story of digital youth culture, as a foreshadow of future new media use With examples, cases and real-world applications, this is the essential guide for digital and new media students seeking to understand a diverse, fast-moving field.

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  • The Network Society
    The Network Society

    The Network Society is a clear, engaging guide to the past, consequences and future of digital communication, and forms a comprehensive introduction to how new media functions in contemporary society. Integrating both face-to-face and online communication, the fourth edition explores crucial new issues and challenges in today’s digital media ecology, in doing so exploring the centrality of power to understanding life in the network society.Featuring: The rise of the ‘data economy’The increasing importance of artificial intelligence. big data and roboticsThe growth of Internet platforms and how to regulate big tech. New coverage of disinformation and fake news, including deep fake videosUpdates to the story of digital youth culture, as a foreshadow of future new media use With examples, cases and real-world applications, this is the essential guide for digital and new media students seeking to understand a diverse, fast-moving field.

    Price: 131.00 £ | Shipping*: 0.00 £
  • Social Media Freaks : Digital Identity in the Network Society
    Social Media Freaks : Digital Identity in the Network Society

    Social media has been transforming American and global cultural life for over a decade.It has flattened the divide between producer and audience found in other forms of culture while also enriching some massive corporations.At the core of Social Media Freaks is the question: Does social media reproduce inequalities or is it a tool for subverting them?Social Media Freaks presents a virtual ethnography of social media, focusing on issues of identity and inequality along five dimensions-race, class, gender, sexuality, and disability.It presents original and secondary findings, while also utilizing social theory to explain the dynamics of social media.It teaches readers how to engage social media as a tool for social activism while also examining the limits of social media's value in the quest for social change.

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  • How has society changed during the agricultural society, industrial society, and knowledge society?

    During the agricultural society, people lived in small, rural communities and relied on farming and animal husbandry for their livelihood. The industrial society brought about urbanization, mass production, and the rise of factory work, leading to significant social and economic changes. In the knowledge society, advancements in technology and communication have led to a greater emphasis on education, information sharing, and the rise of the service industry. Overall, these shifts have led to changes in social structures, economic systems, and the way people interact and communicate with each other.

  • Do the media in society present advertising for transgender people?

    Yes, the media in society does present advertising for transgender people. In recent years, there has been a growing recognition of the importance of inclusivity and representation in advertising, and many brands have made efforts to feature transgender individuals in their campaigns. This is a positive step towards promoting diversity and acceptance in society. However, there is still progress to be made in ensuring that transgender individuals are accurately and respectfully represented in advertising.

  • What kind of society is German society?

    German society is known for its strong emphasis on efficiency, punctuality, and order. It values hard work, discipline, and a strong sense of responsibility. The society also places a high value on education, innovation, and environmental sustainability. Additionally, German society is known for its strong social welfare system and commitment to social justice. Overall, German society is characterized by a balance between tradition and modernity, with a focus on stability and prosperity.

  • What are the effects of marketing on individuals, society, and the environment?

    Marketing can have both positive and negative effects on individuals, society, and the environment. On individuals, marketing can influence their purchasing decisions, shape their preferences, and create a sense of identity through branding. In society, marketing can contribute to economic growth, job creation, and innovation, but it can also perpetuate materialism and inequality. In terms of the environment, marketing practices can lead to overconsumption, resource depletion, and pollution if not done sustainably. It is essential for marketers to consider the ethical and social implications of their strategies to ensure a more positive impact on individuals, society, and the environment.

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  • Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
    Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

    In today's world, diversity, equity, and inclusion (DEI) have become essential elements in achieving sustainable development goals (SDGs) and promoting a better society.However, organizations face numerous challenges in determining the most effective digital marketing strategies to achieve these goals.Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs, edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, provides a comprehensive understanding of the different concepts, techniques, and tools required to implement digital marketing and communication strategies that promote DEI and contribute to the likelihood of achieving SDGs.The book is aimed at management and marketing academics, researchers, digital marketing managers, and consultants working for non-profit and for-profit organizations, social marketers, and brand communication managers seeking to optimize message creativity and storytelling focused on diversity and inclusion.By covering a wide range of knowledge areas, including circular economy and SDGs, corporate social responsibility, internal communication and inclusion, marginalized communities, feminism, and LGBTQ+ issues, the book provides readers with the necessary skills to understand and apply different digital marketing and communication strategies.Through this book, readers will gain valuable insights into how digital marketing and communication strategies can contribute to improving society through behavior surrounding DEI and SDGs.With its focus on topics such as non-profit marketing, storytelling for DEI, and sustainability index, the book provides practical guidance that can be applied by organizations to measure their impact.As a result, the book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs.

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  • Digital Culture and Society
    Digital Culture and Society

    This book provides a critical introduction to the ways in which digital technologies have enabled new types of interactions, experiences and collaborations across a range of platforms and media, profoundly shaping our socio-cultural landscapes.These discussions are grounded in classical sociological concepts; community, the self, gender, consumption, power and exclusion and inequality, to demonstrate the continuities that exist between sociological studies of ‘real’ world phenomena and their digital counterparts. Examining the various debates around methods in digital sociology in recent years, this book provides an accessible and engaging guide to using methodologies to study digital technology. From the moment we wake up until we go to bed, many of us constantly use digital technologies. Our mobile phones have become our maps, banks, newspapers and entertainment consoles. What's more, they allow us to be constantly connected with the people in our lives. This book will equip you to analyse digital media in your own work. The book offers a broad guide to the various areas of our lives that are impacted by digital technology, from the virtual communities that we form on social media to the impact that digital technology has on our identity through a 'sociology of selfies'. With chapters on leisure, work, privacy and methods, this is an essential introduction for students in the areas of sociology, digital media, and cultural studies. Learning features include: - Annotated further reading in every chapter - Case studies that illustrate theory - Learning objectives and questions throughout - Historical and theoretical context in every chapter

    Price: 33.99 £ | Shipping*: 0.00 £
  • Digital Media and Society
    Digital Media and Society

    In today’s world, digital media and the social are irreversibly intertwined.In this cutting-edge introduction, Simon Lindgren introduces a wide range of concepts and approaches that aid in exploring and understanding what it means to live in a digital society.In this new edition you will encounter:- An exploration of non-progressive forms of digital activism, including radicalization and hate groups- Added coverage of post-pandemic, post-truth digital media with topics such as disinformation and computational propaganda- Cutting-edge content on algorithms, covering recent developments in generative AI, LLMs, and synthetic media such as deepfakes. - Expanded learning features and discussion prompts to put theory into practiceUpdated, revised and expanded throughout to cover emerging platforms and issues, this book is a must-have for students exploring digital media, social media, and the internet.

    Price: 100.00 £ | Shipping*: 0.00 £
  • Digital Media and Society
    Digital Media and Society

    In today’s world, digital media and the social are irreversibly intertwined.In this cutting-edge introduction, Simon Lindgren introduces a wide range of concepts and approaches that aid in exploring and understanding what it means to live in a digital society.In this new edition you will encounter:- An exploration of non-progressive forms of digital activism, including radicalization and hate groups- Added coverage of post-pandemic, post-truth digital media with topics such as disinformation and computational propaganda- Cutting-edge content on algorithms, covering recent developments in generative AI, LLMs, and synthetic media such as deepfakes. - Expanded learning features and discussion prompts to put theory into practiceUpdated, revised and expanded throughout to cover emerging platforms and issues, this book is a must-have for students exploring digital media, social media, and the internet.

    Price: 33.99 £ | Shipping*: 0.00 £
  • What is a success society or performance society?

    A success society is one in which individuals are valued and rewarded based on their achievements and accomplishments. In this type of society, there is a strong emphasis on personal success and the pursuit of excellence in various aspects of life, such as education, career, and personal goals. On the other hand, a performance society is one that places a high value on productivity, efficiency, and measurable outcomes. In this type of society, individuals are often judged based on their ability to perform well in their roles and meet specific targets or standards. Both types of societies can have positive aspects, but they can also create pressure and competition that may lead to stress and burnout for individuals.

  • How can society reintegrate dropouts back into society?

    Society can reintegrate dropouts back into society by providing them with access to education and vocational training programs that can help them acquire the necessary skills for employment. Additionally, providing mentorship and support services can help dropouts navigate the challenges they may face when trying to re-enter society. Creating opportunities for dropouts to engage in community service and volunteer work can also help them rebuild their sense of purpose and belonging. Finally, addressing the underlying issues that led to their dropout, such as poverty, mental health, or family instability, is crucial for successful reintegration.

  • How different is Japanese society from German society?

    Japanese society and German society differ in several ways. In terms of cultural norms, Japanese society places a strong emphasis on harmony, respect for authority, and group consensus, while German society values individualism, direct communication, and punctuality. Additionally, the two societies have different approaches to work-life balance, with Japan known for its long working hours and strong dedication to the company, while Germany emphasizes a more balanced approach to work and personal life. Finally, the two societies have distinct historical and religious backgrounds, which have shaped their values, traditions, and social structures in unique ways.

  • Are class society and bourgeois society the same thing?

    Class society and bourgeois society are not the same thing, although they are closely related. Class society refers to a society in which individuals are grouped into different social classes based on their economic status, occupation, and power. Bourgeois society specifically refers to a society dominated by the capitalist class, known as the bourgeoisie, who own the means of production and exploit the working class for profit. While bourgeois society is a type of class society, not all class societies are necessarily bourgeois societies, as there can be other forms of class divisions based on factors other than capitalism.

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