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  • Human Resource Management and Internal Marketing
    Human Resource Management and Internal Marketing

    This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc.Various human resource models are insufficient to define internal marketing.Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success.It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding.The current need for human resource management is to link human resource management and marketing practices which are called internal marketing.Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists.This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development.This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management.Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources.Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.

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  • Discourse Analysis : A Resource Book for Students
    Discourse Analysis : A Resource Book for Students

    Routledge English Language Introductions cover core areas of language study and are one-stop resources for students.Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, and commentaries. Revised and updated throughout, the new edition of Discourse Analysis provides a comprehensive overview of the major approaches to and methodological tools used in discourse analysis.This textbook:introduces both traditional perspectives on the analysis of texts and talk as well as more recent approaches that address technologically mediated and multimodal discourseincorporates practical examples using real data, now revised to include more diverse examples from a wider range of countriesincludes a revised final section to highlight recent research with case studies showcasing examples of how scholars used the principles illustrated in the bookis accompanied by online support material with additional student activities, summaries, explanations, and useful linksOther features of the new edition include updated references and a wider range of material from social media that includes TikTok and other more recently popular platforms.Written by an experienced teacher and author, this accessible textbook is essential reading for all students of English language and linguistics.

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  • Economic Analysis of Implementing Enterprise Resource Planning (ERP)
    Economic Analysis of Implementing Enterprise Resource Planning (ERP)


    Price: 65.57 £ | Shipping*: 0.00 £
  • Remote Work, Internal Marketing and Human Resource Management : Innovative Approaches and Fundamentals
    Remote Work, Internal Marketing and Human Resource Management : Innovative Approaches and Fundamentals

    Remote working is a developing idea that many organizations are embracing, especially in light of COVID-19 and the rise in demand for remote and hybrid roles.As there is no standard model to use for implementation, a number of problems and difficulties develop as popularity increases and hybrid working environments become normalized.This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment.The key topics explored are the significance of remote work, remote work practice, reshaping the work environment, designing remote work, models of remote work, challenges of remote work facing business organizations, remote work management, innovations and technology, the role of motivation and satisfaction in organizational development, employee empowerment in a remote setting, transparency and commitment for sustainable development, and the future of remote work.This research volume will be of value to researchers, academicians, practitioners, and students in the fields of human resource management, organizational studies, and innovation management.

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  • Which has better prospects: Marketing or Human Resource Management?

    Both Marketing and Human Resource Management have good prospects, but the better choice depends on individual interests and skills. Marketing offers opportunities for creativity, strategic thinking, and innovation in promoting products or services. On the other hand, Human Resource Management involves managing people, fostering a positive work environment, and ensuring employee well-being. Both fields are essential for the success of organizations, so it's important to choose based on personal strengths and career goals.

  • What is resource consumption?

    Resource consumption refers to the use of natural resources such as water, energy, minerals, and land to meet human needs and sustain economic activities. It encompasses the extraction, production, distribution, and disposal of resources throughout their lifecycle. Sustainable resource consumption involves using resources efficiently, minimizing waste, and considering the long-term impacts on the environment and society.

  • Is plastic a resource?

    Yes, plastic can be considered a resource because it is a material that can be used to create a wide variety of products. It is derived from natural resources such as oil and natural gas, and can be recycled and repurposed for multiple uses. However, the overuse and improper disposal of plastic has led to environmental issues, making it important to manage and use plastic as a resource responsibly.

  • Why is resource consumption increasing?

    Resource consumption is increasing due to a combination of factors such as population growth, urbanization, industrialization, and changing consumption patterns. As the global population continues to grow, there is a higher demand for resources to meet the needs of more people. Urbanization and industrialization lead to higher levels of resource consumption as more infrastructure and goods are produced. Additionally, changing consumption patterns, driven by factors like economic development and technological advancements, are also contributing to the increase in resource consumption.

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  • Bridge Resource Management
    Bridge Resource Management


    Price: 18.09 £ | Shipping*: 3.99 £
  • Human Resource Management
    Human Resource Management

    Expand your learning in HR Management from theory to practice, using academic research and developing the practical skills necessary for your career in the field.Human Resource Management, 11th Edition, by Torrington, Hall, Taylor, and Atkinson, is an acclaimed, market-leading text, well known for its comprehensive scope of topics, coverage of important HR Management issues, and reader-friendly content. A complete introduction to Human Resources, this text is ideal for students pursuing Undergraduate Business and Management Courses alongside those on CIPD-accredited courses. Human Resource Management is an accessible text aiming to help those aspiring to or working within HR or Management roles.The latest version of the text, thoroughly updated with the economic, social, and legal employment practice changes, is specifically designed to cover issues and debates HR Management faces today. The contribution of academic research further supports the theory and content reflecting the recent developments in the field, making this text a must-read on the principles and aspects of the discipline.

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  • Human Resource Management
    Human Resource Management

    Authoritatively and expertly written, the new seventh edition of Bratton and Gold’s Human Resource Management builds upon the enduring strengths of this renowned book.Thoroughly updated, topical and accessible, this textbook explores the theory and practice of human resource management and will encourage your students to reflect critically on the realities of the ever-changing world of work. The new edition truly captures the zeitgeist of contemporary human resource management.With coverage of the Covid-19 pandemic in relation to business ethics, physical and mental wellbeing, inequality and the rise of the gig-economy and precarious work, students will feel connected to the complex issues that face workers, organisations and wider society.This edition also includes expanded coverage on the ever-palpable effects of globalization and technological change and explores the importance of sustainable practice.Students will gain critical insight into the realities of contemporary HRM, engaging with the various debates and tensions inherent in the employment relationship and understanding the myriad of different theories underpinning human resource management. New to this edition:- New ‘Ethical Insight’ boxes explore areas of current ethical concern in trends and practice- New ‘Digital Spotlight’ boxes explore innovations in technology, analytics and AI and the impact on workers and organisations- Topical coverage on job design and the rise of the gig economy and precarious work- A critical discussion of the core themes and debates around human resource management in the post-Covid-19 era, including mental health and wellbeing. - A rich companion website packed with extra resources, including video interviews with HR professionals, work-related films, bonus case studies, links to employment law, and vocab checklists for ESL students make this an ideal text for online or blended learning.

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  • Human Resource Management
    Human Resource Management

    How does the wellbeing of Deliveroo drivers intersect with their work in the gig economy?Has the COVID-19 pandemic facilitated innovation, or damaged our relationship with work?Should managers be able to track employees’ productivity through digital software?This new edition of Human Resource Management tackles key questions from every area of HRM.With a clear, succinct style and integrated pedagogical activities, this book makes difficult concepts accessible and gives you the skills to think critically and independently about business.There is a strong focus on employability, with features such as HRM and Organizational Performance and HRM in Practice helping you to put theory into practice for the modern workplace.This new edition has been thoroughly updated with developments in diversity and inclusion, digitalisation, changes in work practices since COVID-19, and looking ahead to the future of work.It takes a truly global approach with case studies from a huge range of countries and examples from diverse industries.This brilliant introductory textbook is compulsory reading for undergraduate and postgraduate students studying HRM, business and management, as well as those on CIPD-accredited courses.New to this Edition:- Fully revised and updated learning features, including coverage of cutting-edge developments in ‘The Contemporary Nature of HRM’ features and brand-new case studies- New international content to reflect our globalised, interconnected world-References to popular culture such as Gordon Ramsey’s management style, workplace stereotypes in Legally Blonde and what we can learn from Lana Del Ray’s music career.

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  • What does resource-oriented mean?

    Resource-oriented means focusing on the available resources and assets to achieve a goal or solve a problem. It involves identifying and leveraging the strengths and capabilities of individuals, organizations, or communities to address challenges and create positive outcomes. This approach emphasizes maximizing existing resources rather than solely relying on external support or interventions. By adopting a resource-oriented mindset, individuals and groups can empower themselves to find innovative solutions and build resilience in the face of adversity.

  • Is water a finite resource?

    Yes, water is a finite resource because there is a limited amount of freshwater available on Earth. While the planet is covered mostly by water, the majority of it is saltwater and not suitable for human consumption or agricultural use. The availability of freshwater is also affected by factors such as pollution, climate change, and overuse, making it important to manage and conserve this resource for future generations.

  • What does sustainable resource management mean?

    Sustainable resource management refers to the responsible use and conservation of natural resources to meet current needs without compromising the ability of future generations to meet their own needs. It involves managing resources in a way that ensures their long-term availability and minimizes negative impacts on the environment. This approach considers the economic, social, and environmental aspects of resource use to achieve a balance that promotes sustainability. Sustainable resource management aims to maintain the health and productivity of ecosystems while supporting human well-being.

  • How high is the resource consumption?

    The resource consumption is relatively high, as the project requires a significant amount of materials, energy, and manpower to complete. This includes raw materials for construction, equipment for installation, and ongoing maintenance. Additionally, the project may have environmental impacts due to the extraction and processing of resources. It is important to carefully manage and monitor resource consumption to minimize waste and ensure sustainability.

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