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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing
YouTube experts s.media are shining a light on the changes to advertising and marketing, unveiling the truth behind outdated agency practices and revealing the top tricks to succeeding when it comes to advertising on today's advanced platform. This book gives a refreshingly honest account of the fast-changing advertising and media landscape. Taking a deep dive into why YouTube is THE best advertising platform right now, the book gives insights into how businesses and brands should be capitalising on the low-cost advertising opportunities available, with highly targeted YouTube ads right now.
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Profit over Privacy : How Surveillance Advertising Conquered the Internet
A deep dive into the political roots of advertising on the internet The contemporary internet’s de facto business model is one of surveillance.Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move.In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising. The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering.Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance. The dominant business model on the internet, surveillance advertising is the result of political choices—not the inevitable march of technology.Unlike many other countries, the United States has no internet privacy law.A fascinating prehistory of internet advertising giants like Google and Facebook, Profit over Privacy argues that the internet did not have to turn out this way and that it can be remade into something better.
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Digital Death, Digital Assets and Post-Mortem Privacy
Addresses the fundamental questions of how our data, online identity and digital assets are treated after deathExamines aspects of property, intellectual property, contract, succession and probate, privacy and data protection, jurisdiction and criminal law Develops a new concept of postmortal privacy Draws on 3 cases studies: the transmission of emails, online games such as World of Warcraft and social networks as the most typical, prominent and widely used types of assets Puts forward policy suggestions, proposals for law reforms and sets out an innovative agenda which will open new avenues for research Offers practical advice for the legal profession and users Edina Harbinja examines the theoretical, technological and doctrinal issues surrounding online death and digital assets.By examining different areas of law, humanities and social science, she proposes the new concept of postmortal privacy (privacy of the deceased individuals) and provides answers and suggestions as to what happens to digital assets and online identity after death.Case studies draw on the transmission of emails, online games such as World of Warcraft and social networks to examine the legal issues surrounding these most prominent and widely used types of assets.Aspects of property, intellectual property, contract, succession and probate, privacy and data protection, jurisdiction and criminal law are considered.Harbinja puts forward policy suggestions, proposals for law reforms and sets out an innovative agenda which will open new avenues for research.Her useful consideration of current digital legacy tools and technologies also offers practical advice for users when it comes to their own estate planning.
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Advertising and Marketing
Praise for the previous edition: Solid, up-to-date addition...--School Library JournalCareers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.Job profiles include:
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What is privacy?
Privacy is the ability of an individual to control the access to their personal information and activities. It involves the right to keep certain aspects of one's life confidential and to limit the intrusion of others into their personal space. Privacy is essential for maintaining autonomy, dignity, and security in both physical and digital environments. It is a fundamental human right that is protected by laws and regulations in many countries.
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How about privacy?
Privacy is an important consideration when it comes to technology and AI. It's crucial for companies and developers to prioritize the protection of user data and ensure that privacy is respected. This can be achieved through implementing strong data security measures, obtaining user consent for data collection and usage, and being transparent about how data is being used. Additionally, regulations and laws such as GDPR can help to ensure that privacy rights are upheld in the digital space.
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Is there no privacy?
Privacy is a complex and evolving concept in today's digital age. While technology has made it easier for our personal information to be accessed and shared, there are still ways to protect our privacy. By being mindful of what information we share online, using privacy settings on social media platforms, and being cautious about the websites we visit, we can take steps to safeguard our privacy. It is important to be aware of the potential risks and make informed choices about how we share our personal information.
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Is that okay, privacy?
Privacy is a fundamental human right that should be respected and protected. It is important for individuals to have control over their personal information and to be able to keep certain aspects of their lives private. Violating someone's privacy can lead to feelings of discomfort, mistrust, and even harm. Therefore, it is crucial to always consider and prioritize privacy in any situation.
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Privacy
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Review of Marketing Research
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K.Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters.Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.No marketing bookshelf or library will be complete without this annual series.
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC).It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design.It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion.The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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How is privacy restricted?
Privacy can be restricted in various ways, such as through surveillance by governments or corporations, data breaches, hacking, and the collection of personal information without consent. Additionally, the use of social media and online platforms can also compromise privacy, as users often share personal information that can be accessed by others. Furthermore, the lack of strong privacy laws and regulations can also contribute to the restriction of privacy, as individuals may not have control over how their personal information is collected and used.
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How is "privacy" pronounced?
"Privacy" is pronounced as "PRY-vuh-see." The stress is on the first syllable, and the "i" in the second syllable is pronounced as a short "i" sound.
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How is BTS's privacy?
BTS's privacy is heavily guarded and protected by their management and security team. They have limited public appearances and their personal lives are kept private to a large extent. The members of BTS are known to be very private about their personal lives and they have expressed the importance of maintaining a balance between their public and private lives. Overall, BTS's privacy is well-maintained and respected by their fans and the public.
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Do I never have privacy?
While it may feel like you never have privacy, it's important to remember that privacy is a fundamental human right. It's essential to set boundaries with others and communicate your need for privacy. Finding a balance between social interactions and alone time can help you create moments of privacy for yourself. Remember to prioritize self-care and carve out time for yourself to recharge and relax in a private space.
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