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Price Management : Strategy, Analysis, Decision, Implementation
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field.This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation.Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution.In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want.They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management“This book is truly state of the art and the most comprehensive work in price management.” - Prof.Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“- Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.”- Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
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Price Analysis of China's Carbon Emissions
This book explores the determination of China’s carbon emission targets, especially with regard to the allocation of responsibility of China’s import and export carbon emissions, and carbon emission quota allocations across different time periods, industries, and regions. Research outside of China tends to focus on methods and approaches of carbon emission reduction policies and the impact of their implementation.Instead, within China, the focus has been on discussion of the necessity and conditions for China's development of a low-carbon economy as well as its introduction as a concept in the light of overseas comparisons.This book utilizes game theory, mechanism design, input-output theory, econometric theory and other methods to scrutinize China's carbon emissions and carbon emissions targets across different periods, industries, and regions.The result is a detailed theoretical and empirical investigation of carbon emission issues in the Chinese context. The book will be essential reading for students and scholars of economics, especially those with a focus on Chinese economic development and policymakers in the low-carbon economy sphere.
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Advertising and Marketing
Praise for the previous edition: Solid, up-to-date addition...--School Library JournalCareers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.Job profiles include:
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What is a good average price for CPM or fixed price for online advertising?
The average price for CPM (cost per thousand impressions) or fixed price for online advertising can vary depending on factors such as the industry, target audience, and the platform being used. However, a good average price for CPM can range from $1 to $10, while fixed prices can range from $500 to $5,000 per month. It is important for businesses to carefully consider their advertising budget and goals when determining the appropriate pricing for online advertising.
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What is network marketing?
Network marketing is a business model where individuals sell products or services directly to consumers through a network of distributors. These distributors earn commissions not only on their own sales, but also on the sales made by the distributors they have recruited into the network. This creates a multi-level structure where distributors can build a team and earn passive income from the sales generated by their downline. Network marketing often involves selling products through word-of-mouth marketing and building relationships with customers and team members.
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Why is the price usually never shown in television advertising?
The price is usually never shown in television advertising because it allows the company to create a sense of curiosity and anticipation in the viewer. By not revealing the price, the company can generate interest and encourage potential customers to visit their store or website to find out the price. Additionally, not showing the price allows the company to focus on the product's features and benefits, rather than getting caught up in price comparisons with competitors. This can help the company to position their product as a premium or high-value item.
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Usury price or regular price?
The concept of usury price refers to an excessively high interest rate charged on a loan, often considered unfair or exploitative. On the other hand, regular price refers to the standard or customary price for a good or service. In general, usury price is considered unethical and may be regulated by laws, while regular price is based on market conditions and competition. It is important to be aware of usury practices and seek fair and transparent pricing in financial transactions.
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Review of Marketing Research
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K.Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters.Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.No marketing bookshelf or library will be complete without this annual series.
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC).It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design.It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion.The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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What is the price of the Yamaha Clavinova CLP123 digital piano?
The price of the Yamaha Clavinova CLP123 digital piano can vary depending on the seller and the condition of the instrument. However, as of my last knowledge update, the Yamaha Clavinova CLP123 digital piano was available for purchase in the range of $500 to $1000 USD in the used market. It's always best to check with local music stores or online marketplaces for the most current pricing information.
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How reliable are digital marketing agencies?
The reliability of digital marketing agencies can vary depending on the agency itself. Some agencies have a proven track record of delivering successful results for their clients, while others may not be as reliable. It is important to do thorough research, read reviews, and ask for case studies before choosing a digital marketing agency to ensure they have the expertise and experience to meet your specific needs. Communication and transparency are also key factors in determining the reliability of a digital marketing agency.
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What is the selling price of the LEGO Star Wars advertising banner?
The selling price of the LEGO Star Wars advertising banner is $150.
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Where can affiliate marketing advertising be placed?
Affiliate marketing advertising can be placed on a variety of platforms and channels, including websites, social media, email newsletters, and search engines. It can also be featured in blog posts, product reviews, and comparison websites. Additionally, affiliate marketing ads can be placed in video content on platforms such as YouTube and in podcasts. The key is to choose the platforms that align with the target audience and have the potential to drive traffic and conversions.
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