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Advertising and Marketing
Praise for the previous edition: Solid, up-to-date addition...--School Library JournalCareers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.Job profiles include:
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Review of Marketing Research
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K.Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters.Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.No marketing bookshelf or library will be complete without this annual series.
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC).It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design.It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion.The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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What is a precision haircut?
A precision haircut is a highly detailed and carefully executed haircut that focuses on creating clean lines, sharp angles, and a polished overall look. It involves using precise cutting techniques to achieve a specific style or shape, often with the use of razor or scissor cutting. Precision haircuts are often tailored to the individual's hair type, face shape, and desired look, and require a skilled and experienced hairstylist to achieve the desired result.
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Is the precision scale broken?
To determine if the precision scale is broken, you can perform a few checks. First, ensure that the scale is on a level surface and that it is calibrated properly. Next, check if the scale is displaying consistent and accurate measurements by weighing an object of known weight. If the scale consistently displays inaccurate measurements or fluctuates significantly, it may be broken and in need of repair or replacement. If these checks do not resolve the issue, it may be best to consult the manufacturer or a professional technician for further assistance.
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How to properly use precision screwdriver sets?
To properly use precision screwdriver sets, first identify the type and size of the screw you need to work with. Then, select the appropriate screwdriver tip from the set that matches the screw head. Hold the screwdriver firmly and apply gentle pressure while turning it clockwise to tighten or counterclockwise to loosen the screw. It's important to use the right size and type of screwdriver to avoid damaging the screw head or the tool itself. Additionally, always store the precision screwdriver set in a secure place to prevent loss or damage to the tools.
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What is an Arsa Precision pocket watch?
An Arsa Precision pocket watch is a high-quality timepiece that is designed to be carried in a pocket rather than worn on the wrist. It is known for its precision and accuracy in timekeeping, making it a reliable and stylish accessory for those who appreciate traditional craftsmanship. Arsa Precision pocket watches often feature intricate designs and detailing, making them a popular choice for collectors and enthusiasts of vintage timepieces. These watches are often sought after for their timeless elegance and classic appeal.
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ANENG XL830L Digital Multimeter Multifunctional High Precision Digital Display Electrician
ANENG XL830L Digital Multimeter Multifunctional High Precision Digital Display Electrician
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ANENG XL830L Digital Multimeter Multifunctional High Precision Digital Display Electrician
ANENG XL830L Digital Multimeter Multifunctional High Precision Digital Display Electrician
Price: 2.55 € | Shipping*: 1.99 € -
ANENG XL830L Digital Multimeter Multifunctional High Precision Digital Display Electrician
ANENG XL830L Digital Multimeter Multifunctional High Precision Digital Display Electrician
Price: 2.69 £ | Shipping*: 1.99 £ -
ANENG XL830L Digital Multimeter Multifunctional High Precision Digital Display Electrician
ANENG XL830L Digital Multimeter Multifunctional High Precision Digital Display Electrician
Price: 2.55 £ | Shipping*: 1.99 £
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How to calculate machine precision in C?
Machine precision in C can be calculated by determining the smallest positive number that can be represented by the data type being used. This can be done by repeatedly dividing 1 by 2 until the result is no longer distinguishable from zero. The final result will give you the machine precision for that data type in C. Alternatively, you can use the `FLT_EPSILON`, `DBL_EPSILON`, or `LDBL_EPSILON` constants provided in the `<float.h>` header file for float, double, and long double data types respectively.
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Where can one buy a precision scale?
A precision scale can be purchased at a variety of places, including kitchen supply stores, specialty stores that sell laboratory equipment, online retailers such as Amazon or eBay, and some department stores that have a kitchen section. It is important to ensure that the scale meets your specific needs in terms of accuracy and weight capacity before making a purchase.
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What are precision brushes for gel nails?
Precision brushes for gel nails are small, fine-tipped brushes designed for applying gel nail polish with accuracy and detail. They are often used for creating intricate designs, nail art, and precise lines on the nails. These brushes are typically made with high-quality synthetic bristles that can hold and distribute gel polish evenly, allowing for precise and controlled application. They are an essential tool for professional nail technicians and DIY nail enthusiasts who want to achieve intricate and detailed gel nail designs.
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What is the best precision cordless screwdriver?
The best precision cordless screwdriver is the Wowstick 1F+ Electric Screwdriver. It is known for its compact and lightweight design, making it easy to handle for delicate and intricate tasks. The Wowstick 1F+ also offers a wide range of precision bits and has a built-in LED light to illuminate the work area. Additionally, it has a rechargeable battery and a magnetic mat for organizing screws and small parts. Overall, the Wowstick 1F+ is highly regarded for its reliability and performance in precision screwdriving tasks.
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