Products related to Perspective:
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Marketing Communications : A European Perspective
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context.This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions.Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts.Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications. Pearson, the world’s learning company.
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Sustainability Marketing : A Global Perspective
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century.Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach.The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society.Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
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Marketing Management, An Asian Perspective
For undergraduate and graduate courses in marketing management.The gold standard for today's marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices.Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. MyMarketingLab (TM) not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID.MyMarketingLab should only be purchased when required by an instructor.Instructors, contact your Pearson representative for more information.MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results.With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
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Sports Marketing : A Strategic Perspective
Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available.It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment.Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice.Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples.In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry.It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.
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What is digital communication from the perspective of Watzlawick?
Watzlawick views digital communication as a form of communication that is inherently different from face-to-face interactions due to the lack of nonverbal cues and physical presence. He emphasizes that digital communication can lead to misunderstandings and misinterpretations because it lacks the richness of in-person communication. Watzlawick also highlights the importance of being aware of the limitations of digital communication in order to effectively convey messages and maintain relationships.
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How can children's advertising be viewed from a psychological perspective?
Children's advertising can be viewed from a psychological perspective in terms of its impact on children's cognitive development, emotional responses, and behavior. Advertisements often use persuasive techniques to influence children's preferences and desires, which can shape their attitudes and beliefs. From a developmental psychology standpoint, exposure to advertising can also affect children's understanding of the world and their ability to make informed decisions. Additionally, the use of characters and storytelling in children's advertising can evoke emotional responses and create strong associations with products, influencing children's behavior and consumption patterns. Overall, children's advertising can have a significant psychological influence on young audiences.
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Which perspective?
The perspective that one chooses to adopt can greatly influence their understanding of a situation or issue. It can shape their beliefs, attitudes, and behaviors. By considering different perspectives, individuals can gain a more well-rounded view of a topic and make more informed decisions. It is important to be open to different perspectives in order to foster empathy, understanding, and collaboration.
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Can you help me with the analysis of the narrative perspective?
Of course! Analyzing the narrative perspective involves examining who is telling the story and how it impacts the reader's understanding of the events. Consider the point of view (first-person, third-person, omniscient, etc.), the reliability of the narrator, and how their perspective shapes the reader's interpretation of the characters and plot. Pay attention to how the narrative perspective influences the reader's emotions and engagement with the story. By closely analyzing these elements, you can gain a deeper insight into the narrative perspective of the text.
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Transactional Analysis : A Relational Perspective
Transactional analysis is growing in popularity as an approach to psychotherapy, and this book provides an in-depth, comprehensive model of theory and practice. Transactional Analysis: A Relational Perspective presents a relational model of psychotherapy which reflects the theoretical and methodological changes that have been evolving over recent years.In this book, Helena Hargaden and Charlotte Sills tell the story of their model through case history, theory and diagram illustrating how the unconscious process comes to life in the consulting room.Their relational theory and applied methodology of transactional analysis makes it possible to chart realms of uncertainty and the unknown, (deconfusion of the Child ego state), with theoretical assistance.Transactional Analysis: A Relational Perspective covers:* the approach* the dynamics of the relationship* therapeutic transactions* wider implications. It looks at the whole therapeutic relationship, from the establishment of the working alliance, to the terminating of therapy and beyond.It will be of great interest to postgraduates and professionals in the field of psychotherapy.
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Events Marketing Management : A consumer perspective
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events.As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events.The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events.The use of technology, importance of sponsorship and PR are also considered.International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
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Qualitative Housing Analysis : an International Perspective
This new volume provides a theoretical and empirical perspective on the value, potential and contribution that qualitative research methodologies bring to the analysis of housing policy issues within an international context.This encompasses key housing issues, including: the meaning and significance of home; homelessness; resident participation; housing renewal and gentrification; socially mixed housing communities; Irish Gypsies; and post-apartheid housing policies.The book also includes discussion of specific methodological challenges and ethical dilemmas faced by researchers (and policy-makers).The book's core strength lies in its ability to showcase the versatility and practical application of qualitative research in housing studies.
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Consumer Behaviour and the Arts : A Marketing Perspective
Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry.This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture.Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions: What do we know about this aspect of consumer behaviour in general? What do we know about this aspect as it relates to the consumption of art works or cultural experiences? What are the practical implications of this knowledge for managers working in the arts? What are the implications for researchers in this field?This book fills the need for scientific and practical knowledge about the people who consume arts and culture and will therefore be of particular interest to managers of cultural venues and institutions, to students or teachers in arts management training programs, to researchers in the field, to public policymakers in arts and culture, and to anyone directly or indirectly involved in creating, promoting and distributing artistic and cultural products.
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Which writing perspective?
The writing perspective refers to the point of view from which a story is told. It can be first person, where the narrator is a character in the story and uses "I" to tell the story. It can also be second person, where the narrator addresses the reader as "you," or third person, where the narrator is not a character in the story and uses "he," "she," or "they" to tell the story. The choice of writing perspective can greatly impact how the reader experiences and interprets the story.
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From whose perspective?
The perspective from which a story or situation is being told can greatly influence the way it is perceived. It is important to consider the perspective of the narrator or the person telling the story, as well as the perspectives of the different characters involved. Understanding the different viewpoints can provide a more comprehensive understanding of the situation and can help to uncover different layers of meaning and interpretation.
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Is the cavalier perspective the same as the parallel perspective?
No, the cavalier perspective and the parallel perspective are not the same. The cavalier perspective is a type of 3D drawing where the object is shown in its true size and shape, but the depth is not shown accurately. The parallel perspective, on the other hand, is a type of 3D drawing where the object is shown with accurate depth and proportions using parallel lines to create the illusion of depth. In summary, the cavalier perspective does not accurately represent depth, while the parallel perspective does.
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What distinguishes the parallel perspective from the vanishing point perspective?
The parallel perspective, also known as isometric perspective, does not use a vanishing point to create the illusion of depth. Instead, all lines remain parallel and do not converge towards a single point. This results in a more uniform and less realistic representation of space. In contrast, the vanishing point perspective uses a single vanishing point to create the illusion of depth and three-dimensional space, resulting in a more realistic and dynamic representation of objects and scenes.
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