Products related to Mobile:
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Advertising and Marketing
Praise for the previous edition: Solid, up-to-date addition...--School Library JournalCareers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.Job profiles include:
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The Ultimate Digital Marketing Book : Succeed at SEO and Search, Master Mobile Marketing, Get to Grips with Content Marketing
If you want to be the best, you have to have the right skillset. From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success.Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in digital marketing. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work.From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career.Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
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Review of Marketing Research
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K.Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters.Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.No marketing bookshelf or library will be complete without this annual series.
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC).It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design.It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion.The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.
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Which mobile network is available?
The availability of mobile networks depends on the location and the specific coverage of each network provider. In general, popular mobile network providers such as Verizon, AT&T, T-Mobile, and Sprint are widely available in the United States. However, it is important to check the coverage maps and inquire with the specific providers to determine which mobile network is available in a particular area.
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Constant advertising on your mobile phone?
Constant advertising on your mobile phone can be intrusive and disruptive to your user experience. It can lead to frustration and annoyance, as well as potentially impacting your privacy and data security. It is important to be cautious of the apps and websites you interact with to minimize the amount of unwanted advertising you receive on your mobile device.
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Why is advertising annoying on mobile phones?
Advertising on mobile phones can be annoying for several reasons. Firstly, the limited screen space on mobile devices means that ads can be intrusive and disrupt the user experience. Additionally, the constant bombardment of ads can be disruptive and frustrating for users who are trying to complete a task or access information. Furthermore, some ads may be irrelevant or repetitive, leading to a negative user experience. Overall, the intrusive and disruptive nature of mobile advertising can make it annoying for users.
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Why is advertising on mobile phones annoying?
Advertising on mobile phones can be annoying because it interrupts the user's experience and can feel intrusive. Pop-up ads, banner ads, and autoplay videos can disrupt the flow of using apps or browsing the internet on a mobile device. Additionally, the limited screen space on mobile phones can make ads feel more overwhelming and distracting compared to other forms of advertising. Lastly, the targeting and personalization of mobile ads can sometimes feel too invasive, as they are often based on user data and behavior.
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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Social Network Analysis
Incorporating the most important and cutting-edge developments in the field, this bestselling text introduces newcomers to the key theories and techniques of social network analysis and guides more experienced analysts in their own research. New to This Edition:A chapter on data collection, covering a crucial phase of the research processFully updated examples reiterate the continued importance of social network analysis in an increasingly interconnected worldDetailed ‘Further Reading’ sections help you explore the wider literaturePractical exercises including real-world examples of social networks enable you to apply your learningExpanded and brought right up-to-date, this classic text remains the indispensable guide to social network analysis for students, lecturers and researchers throughout the social sciences.
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Social Network Analysis
David Knoke and Song Yang's Social Network Analysis, Third Edition provides a concise introduction to the concepts and tools of social network analysis.The authors convey key material while at the same time minimizing technical complexities.The examples are simple: sets of 5 or 6 entities such as individuals, positions in a hierarchy, political offices, and nation-states, and the relations between them include friendship, communication, supervision, donations, and trade.The new edition reflects developments and changes in practice over the past decade.The authors also describe important recent developments in network analysis, especially in the fifth chapter.Exponential random graph models (ERGMs) are a prime example: when the second edition was published, P* models were the recommended approach for this, but they have been replaced by ERGMs. Finally, throughout the volume, the authors comment on the challenges and opportunities offered by internet and social media data.
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Inferential Network Analysis
This unique textbook provides an introduction to statistical inference with network data.The authors present a self-contained derivation and mathematical formulation of methods, review examples, and real-world applications, as well as provide data and code in the R environment that can be customised.Inferential network analysis transcends fields, and examples from across the social sciences are discussed (from management to electoral politics), which can be adapted and applied to a panorama of research.From scholars to undergraduates, spanning the social, mathematical, computational and physical sciences, readers will be introduced to inferential network models and their extensions.The exponential random graph model and latent space network model are paid particular attention and, fundamentally, the reader is given the tools to independently conduct their own analyses.
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What is the mobile network standard G on the mobile phone?
The mobile network standard G, also known as 5G, is the fifth generation of mobile network technology. It offers significantly faster data speeds, lower latency, and increased capacity compared to previous generations. 5G technology is designed to support a wide range of applications, including virtual reality, augmented reality, and the Internet of Things. It is expected to revolutionize the way we use mobile devices and enable new possibilities for communication and connectivity.
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What is the mobile network 2?
The mobile network 2, also known as 2G, is a second-generation mobile network technology that was introduced in the 1990s. It allowed for digital voice calls and limited data transmission, such as text messaging. 2G networks were an improvement over the previous analog networks, offering better call quality and more efficient use of the radio spectrum. However, 2G networks have largely been replaced by newer technologies such as 3G, 4G, and now 5G, which offer faster data speeds and more advanced features.
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How can one unlock a mobile phone for other mobile network providers?
To unlock a mobile phone for other mobile network providers, you can contact your current network provider and request an unlock code. You may need to meet certain criteria such as having completed your contract or fully paid off your device. Alternatively, you can use a third-party unlocking service that can provide you with the necessary unlock code for a fee. Once you have the unlock code, you can input it into your phone to unlock it for use with other network providers.
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What is network marketing?
Network marketing is a business model where individuals sell products or services directly to consumers through a network of distributors. These distributors earn commissions not only on their own sales, but also on the sales made by the distributors they have recruited into the network. This creates a multi-level structure where distributors can build a team and earn passive income from the sales generated by their downline. Network marketing often involves selling products through word-of-mouth marketing and building relationships with customers and team members.
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