Products related to Material:
-
Advertising and Marketing
Praise for the previous edition: Solid, up-to-date addition...--School Library JournalCareers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.Job profiles include:
Price: 34.95 £ | Shipping*: 0.00 £ -
Review of Marketing Research
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K.Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters.Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.No marketing bookshelf or library will be complete without this annual series.
Price: 170.00 £ | Shipping*: 0.00 £ -
Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC).It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design.It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion.The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.
Price: 36.99 £ | Shipping*: 0.00 £ -
Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
Price: 61.99 £ | Shipping*: 0.00 £
-
How can one review the school material?
One can review school material by creating a study schedule to allocate time for each subject, using different study techniques such as summarizing notes, creating flashcards, or teaching the material to someone else. It is also helpful to actively engage with the material by practicing problems, taking quizzes, or participating in study groups. Additionally, seeking clarification on any confusing topics from teachers or classmates can enhance understanding of the material.
-
How should I review the mathematics material?
To effectively review mathematics material, it is important to first organize your notes and materials in a clear and structured manner. Next, focus on understanding the key concepts and principles before attempting practice problems. Practice solving a variety of problems to reinforce your understanding and identify any areas where you may need additional practice. Finally, consider seeking help from a tutor or teacher if you are struggling with certain topics.
-
How should I review the math material?
To review math material effectively, start by organizing your notes and textbooks in a way that makes it easy to access specific topics. Next, create a study schedule that allows you to review a little bit each day rather than cramming all at once. Practice solving problems regularly to reinforce your understanding and identify any areas where you may need additional help. Finally, consider working with a study group or seeking help from a tutor if you are struggling with certain concepts.
-
How can one review the material from missed days in class?
One way to review material from missed days in class is to reach out to a classmate or a study group to borrow their notes and ask for a summary of what was covered. Another option is to check if the teacher has posted any lecture slides, notes, or recordings online. Additionally, it can be helpful to schedule a meeting with the teacher during office hours to go over the missed material and ask any questions. Finally, self-study using the textbook or online resources related to the topic can also be beneficial.
Similar search terms for Material:
-
Material Media-Making in the Digital Age
There is now no shortage of media for us to consume, from streaming services and video-on-demand to social media and everything else besides.This has changed the way media scholars think about the production and reception of media.Missing from these conversations, though, is the maker: in particular, the maker who has the power to produce media in their pocket. How might one craft a personal media-making practice that is thoughtful and considerate of the tools and materials at one's disposal?This is the core question of this original new book.Exploring a number of media-making tools and processes like drones and vlogging, as well as thinking through time, editing, sound and the stream, Binns looks out over the current media landscape in order to understand his own media practice.The result is a personal journey through media theory, history and technology, furnished with practical exercises for teachers, students, professionals and enthusiasts: a unique combination of theory and practice written in a highly personal and personable style that is engaging and refreshing. This book will enable readers to understand how a personal creative practice might unlock deeper thinking about media and its place in the world.The primary readership will be among academics, researchers and students in the creative arts, as well as practitioners of creative arts including sound designers, cinematographers and social media content producers.Designed for classroom use, this will be of particular importance for undergraduate students of film production, and may also be of interest to students at MA level, particularly on the growing number of courses that specifically offer a blend of theory and practice.The highly accessible writing style may also mean that it can be taken up for high school courses on film and production. It will also be of interest to academics delivering these courses, and to researchers and scholars of new media and digital cinema.
Price: 29.95 £ | Shipping*: 0.00 £ -
Social Network Analysis
Incorporating the most important and cutting-edge developments in the field, this bestselling text introduces newcomers to the key theories and techniques of social network analysis and guides more experienced analysts in their own research. New to This Edition:A chapter on data collection, covering a crucial phase of the research processFully updated examples reiterate the continued importance of social network analysis in an increasingly interconnected worldDetailed ‘Further Reading’ sections help you explore the wider literaturePractical exercises including real-world examples of social networks enable you to apply your learningExpanded and brought right up-to-date, this classic text remains the indispensable guide to social network analysis for students, lecturers and researchers throughout the social sciences.
Price: 43.99 £ | Shipping*: 0.00 £ -
Inferential Network Analysis
This unique textbook provides an introduction to statistical inference with network data.The authors present a self-contained derivation and mathematical formulation of methods, review examples, and real-world applications, as well as provide data and code in the R environment that can be customised.Inferential network analysis transcends fields, and examples from across the social sciences are discussed (from management to electoral politics), which can be adapted and applied to a panorama of research.From scholars to undergraduates, spanning the social, mathematical, computational and physical sciences, readers will be introduced to inferential network models and their extensions.The exponential random graph model and latent space network model are paid particular attention and, fundamentally, the reader is given the tools to independently conduct their own analyses.
Price: 45.99 £ | Shipping*: 0.00 £ -
Social Network Analysis
David Knoke and Song Yang's Social Network Analysis, Third Edition provides a concise introduction to the concepts and tools of social network analysis.The authors convey key material while at the same time minimizing technical complexities.The examples are simple: sets of 5 or 6 entities such as individuals, positions in a hierarchy, political offices, and nation-states, and the relations between them include friendship, communication, supervision, donations, and trade.The new edition reflects developments and changes in practice over the past decade.The authors also describe important recent developments in network analysis, especially in the fifth chapter.Exponential random graph models (ERGMs) are a prime example: when the second edition was published, P* models were the recommended approach for this, but they have been replaced by ERGMs. Finally, throughout the volume, the authors comment on the challenges and opportunities offered by internet and social media data.
Price: 34.99 £ | Shipping*: 0.00 £
-
How can one review the material from 7th to 10th grade?
One way to review material from 7th to 10th grade is to create a study schedule that covers different subjects and topics each day. This can help ensure that all the material is reviewed systematically. Additionally, using review books, online resources, and practice tests can help reinforce the material and identify areas that need further review. Collaborating with classmates or seeking help from teachers can also provide additional support and clarification on challenging topics. Finally, actively engaging with the material through activities such as summarizing, teaching others, or creating flashcards can help solidify understanding and retention.
-
How can I review the school material to achieve better grades?
To review school material and achieve better grades, you can start by organizing your notes and materials for each subject. Create a study schedule that allows you to review a little bit of each subject every day. Use active study techniques such as summarizing the material in your own words, teaching the material to someone else, or creating flashcards. Practice past exams or questions to test your understanding and identify areas that need improvement. Finally, seek help from teachers or classmates if there are any concepts you are struggling with.
-
Should I review the material from last year during the holidays?
It can be beneficial to review material from last year during the holidays, especially if you struggled with certain concepts or if you want to stay sharp in your knowledge. However, it's also important to take some time to relax and recharge during the holidays. Consider setting aside a small amount of time each day for review, but also make sure to prioritize self-care and enjoyment during the break. Balancing review with rest and relaxation is key to making the most of your holiday break.
-
Where can I find good program material for digital drawing?
Good program material for digital drawing can be found on various online platforms such as Adobe Creative Cloud, Procreate, Clip Studio Paint, and Autodesk SketchBook. These platforms offer a wide range of tools, brushes, and features specifically designed for digital drawing. Additionally, online communities and forums like DeviantArt and ArtStation are great places to find user-generated content, tutorials, and resources for digital drawing. Many artists also share their techniques and process videos on platforms like YouTube and Twitch, which can be valuable sources of inspiration and learning.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.