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  • Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
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    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace.This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management todayA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a wholeCutting edge examples and images to keep readers engaged and interestedA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customersWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management.Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.

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  • The Science of Risk Analysis : Foundation and Practice
    The Science of Risk Analysis : Foundation and Practice

    This book provides a comprehensive demonstration of risk analysis as a distinct science covering risk understanding, assessment, perception, communication, management, governance and policy.It presents and discusses the key pillars of this science, and provides guidance on how to conduct high-quality risk analysis.The Science of Risk Analysis seeks to strengthen risk analysis as a field and science by summarizing and extending current work on the topic.It presents the foundation for a distinct risk field and science based on recent research, and explains the difference between applied risk analysis (to provide risk knowledge and tackle risk problems in relation to for example medicine, engineering, business or climate change) and generic risk analysis (on concepts, theories, frameworks, approaches, principles, methods and models to understand, assess, characterise, communicate, manage and govern risk).The book clarifies and describes key risk science concepts, and builds on recent foundational work conducted by the Society for Risk Analysis in order to provide new perspectives on science and risk analysis.The topics covered are accompanied by cases and examples relating to current issues throughout. This book is essential reading for risk analysis professionals, scientists, students and practitioners, and will also be of interest to scientists and practitioners from other fields who apply risk analysis in their work.

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  • Advertising and Marketing
    Advertising and Marketing

    Praise for the previous edition: Solid, up-to-date addition...--School Library JournalCareers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.Job profiles include:

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  • Rebooting Policy Analysis : Strengthening the Foundation, Expanding the Scope
    Rebooting Policy Analysis : Strengthening the Foundation, Expanding the Scope

    Rebooting Policy Analysis: Strengthening the Foundation, Expanding the Scope is a savvy introduction to policy analysis that gets students thinking, not just about how decisions should be made, but how they are made.The text highlights practical skills needed to advise decision-makers on matters of public policy in ways that are well-informed and solutions-oriented, while managing limitations like time, resources, and information.In a world that has become increasingly complex and partisan, the strength of policy analysis rests not only in its classical academic methods, but on the development of a practical, analytic mindset.

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  • In a legal sense, is a column foundation considered a foundation?

    Yes, in a legal sense, a column foundation is considered a foundation. A column foundation is a type of foundation that supports a column or a structural element of a building. It is an essential part of the building's structure and is responsible for transferring the load of the building to the ground. Therefore, in legal terms, a column foundation is recognized as a foundation.

  • Does she wear foundation?

    Yes, she wears foundation. She applies it to even out her skin tone and create a smooth base for the rest of her makeup. The foundation helps to cover any imperfections and gives her a flawless complexion.

  • Does foundation cause pimples?

    Foundation can potentially cause pimples if it clogs the pores or irritates the skin. Some foundations contain ingredients that are comedogenic, meaning they can block pores and lead to breakouts. Additionally, if the foundation is not removed properly at the end of the day, it can contribute to the accumulation of dirt and oil on the skin, leading to pimples. It's important to choose non-comedogenic and oil-free foundations, and to cleanse the skin thoroughly to prevent breakouts.

  • Which foundation is natural?

    A mineral foundation is considered to be the most natural option as it typically contains fewer synthetic ingredients and is free of preservatives, fragrances, and other potentially irritating chemicals. Mineral foundations are often made from natural minerals like zinc oxide, titanium dioxide, and iron oxides, which provide coverage while allowing the skin to breathe. Additionally, mineral foundations are less likely to clog pores and are suitable for sensitive skin types.

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  • Review of Marketing Research
    Review of Marketing Research

    "The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K.Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters.Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.No marketing bookshelf or library will be complete without this annual series.

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    Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World

    This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC).It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design.It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion.The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.

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  • Integrated Marketing Communication : Advertising and Promotion in a Digital World
    Integrated Marketing Communication : Advertising and Promotion in a Digital World

    Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

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  • What is the difference between a strip foundation and a raft foundation?

    A strip foundation is a type of shallow foundation that is used to support a load-bearing wall or a line of columns. It is a long strip of concrete that runs along the perimeter of the building. On the other hand, a raft foundation is a type of shallow foundation that covers the entire footprint of the building. It is a thick concrete slab that distributes the load of the building evenly across the entire area. Raft foundations are typically used in areas with poor soil conditions or where the building is subjected to uneven settlement.

  • What is the difference between a strip foundation and a rigid foundation?

    A strip foundation is a type of shallow foundation that is used to support a load-bearing wall or a line of columns. It is a continuous strip of concrete that supports the weight of the structure above it. On the other hand, a rigid foundation is a type of deep foundation that is used to transfer the load of a structure to deeper, more stable soil layers. Rigid foundations are typically used for tall or heavy structures where shallow foundations may not provide enough support.

  • How long does foundation last?

    Foundation typically lasts for about 12-16 hours, depending on the formula and your skin type. Factors such as weather conditions, skin preparation, and application technique can also affect the longevity of your foundation. It is recommended to touch up or reapply foundation throughout the day if needed to maintain a fresh and flawless look.

  • What is a dam foundation?

    A dam foundation is the natural material or rock on which a dam is built. It is essential for the stability and safety of the dam structure as it supports the weight of the dam and the reservoir behind it. The foundation must be strong enough to withstand the forces exerted by the water and ensure that the dam remains secure. Engineers conduct thorough investigations and assessments of the foundation before constructing a dam to ensure its integrity and longevity.

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