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Advertising and Marketing
Praise for the previous edition: Solid, up-to-date addition...--School Library JournalCareers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.Job profiles include:
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Review of Marketing Research
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K.Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters.Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.No marketing bookshelf or library will be complete without this annual series.
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC).It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design.It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion.The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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What is contrast analysis?
Contrast analysis is a statistical method used to compare the differences between groups or conditions in a study. It involves creating specific comparisons, or contrasts, between groups to determine if there are significant differences in the outcome variable. This method allows researchers to identify which specific groups or conditions are significantly different from each other, providing a more detailed understanding of the relationships between variables in a study. Contrast analysis is commonly used in experimental and observational research to test hypotheses and make comparisons between different levels of a factor.
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'Which contrast?'
The contrast between light and dark is a common theme in literature and art. It often represents the struggle between good and evil, or the duality of human nature. This contrast can create tension and drama in a story, and can also be used to symbolize deeper themes such as hope and despair, or knowledge and ignorance. In visual art, the use of light and dark can create a sense of depth and dimension, adding visual interest to the work.
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Is the light blue-white quality contrast a contrast?
Yes, the light blue-white quality contrast is a type of contrast. It is a contrast in the sense that it involves the difference in color and brightness between the light blue and white. This type of contrast can create visual interest and impact in a design or composition. It can also be used to draw attention to specific elements or create a sense of depth and dimension.
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Are contrast agents harmful?
Contrast agents are generally considered safe when used appropriately and in recommended doses. However, like any medical procedure, there are potential risks associated with contrast agents, such as allergic reactions or kidney damage in some individuals. It is important for healthcare providers to assess the patient's medical history and potential risk factors before administering contrast agents to minimize any potential harm. Overall, the benefits of using contrast agents in diagnostic imaging procedures usually outweigh the risks.
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Social Network Analysis
Incorporating the most important and cutting-edge developments in the field, this bestselling text introduces newcomers to the key theories and techniques of social network analysis and guides more experienced analysts in their own research. New to This Edition:A chapter on data collection, covering a crucial phase of the research processFully updated examples reiterate the continued importance of social network analysis in an increasingly interconnected worldDetailed ‘Further Reading’ sections help you explore the wider literaturePractical exercises including real-world examples of social networks enable you to apply your learningExpanded and brought right up-to-date, this classic text remains the indispensable guide to social network analysis for students, lecturers and researchers throughout the social sciences.
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Inferential Network Analysis
This unique textbook provides an introduction to statistical inference with network data.The authors present a self-contained derivation and mathematical formulation of methods, review examples, and real-world applications, as well as provide data and code in the R environment that can be customised.Inferential network analysis transcends fields, and examples from across the social sciences are discussed (from management to electoral politics), which can be adapted and applied to a panorama of research.From scholars to undergraduates, spanning the social, mathematical, computational and physical sciences, readers will be introduced to inferential network models and their extensions.The exponential random graph model and latent space network model are paid particular attention and, fundamentally, the reader is given the tools to independently conduct their own analyses.
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Social Network Analysis
David Knoke and Song Yang's Social Network Analysis, Third Edition provides a concise introduction to the concepts and tools of social network analysis.The authors convey key material while at the same time minimizing technical complexities.The examples are simple: sets of 5 or 6 entities such as individuals, positions in a hierarchy, political offices, and nation-states, and the relations between them include friendship, communication, supervision, donations, and trade.The new edition reflects developments and changes in practice over the past decade.The authors also describe important recent developments in network analysis, especially in the fifth chapter.Exponential random graph models (ERGMs) are a prime example: when the second edition was published, P* models were the recommended approach for this, but they have been replaced by ERGMs. Finally, throughout the volume, the authors comment on the challenges and opportunities offered by internet and social media data.
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Network Marketing Blueprint for Success : Become a Rockstar in Your Network Marketing Business
This book will empower you to build your network marketing business the right way and show the way to become a network marketing superstar.Most of us were invited to a fancy presentation and got excited with the prospect of working from home, firing our boss, no office politics or commuting to work. There were dreams in our eyes of a better future. But then what happened…. we suffered rejection from our friends and families. Our recruiting drive never took off. We never saw those fancy checks coming into our bank accounts.This book will restore your dreams by showing you the right path to network marketing success
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What is a contrast?
A contrast is a comparison between two or more different things, highlighting their differences. It is used to emphasize the distinctions between the subjects being compared, often to make a point or to help the audience better understand the differences. Contrasts can be found in various forms of communication, such as literature, art, and everyday conversations, to create a more vivid and impactful depiction of the subjects being compared.
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What is the quality contrast?
Quality contrast refers to the comparison between two or more items based on their respective qualities or characteristics. It involves evaluating the differences in the attributes, features, or performance of the items to determine which one is superior or more desirable. Quality contrast helps in making informed decisions by highlighting the strengths and weaknesses of each option, allowing individuals to choose the best fit for their needs or preferences.
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Why is contrast agent used?
Contrast agents are used in medical imaging procedures such as CT scans, MRIs, and X-rays to help enhance the visibility of certain tissues or blood vessels that would otherwise be difficult to see. By highlighting specific areas of the body, contrast agents can help healthcare providers make more accurate diagnoses and treatment plans. This can be especially important in detecting tumors, infections, or other abnormalities that may not be easily visible without the use of contrast agents.
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Search for a contrast block.
A contrast block is a design element used in graphic design and web design to create visual interest and emphasis. It typically involves using contrasting colors, shapes, or textures to make certain elements stand out from the rest of the design. To find a contrast block, look for areas of a design where there is a noticeable difference in color, size, or style compared to the surrounding elements. This can help draw the viewer's attention to specific parts of the design and create a more dynamic and engaging visual experience.
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